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The Santa Barbara Zoo is seeking an experienced, hands-on Marketing Manager with a positive outlook and a successful track record in implementing and managing strategic marketing plans, including advertising, public relations, communications, website, social media, graphics, overseeing all owned media channel content, and general promotions.

The qualified applicant must have a minimum of three years of professional marketing experience. Work experience with or in a non-profit organization or venue is a plus.

This is a regular, full-time, non-exempt position reporting to the Director of Marketing.

Schedule: Generally Monday-Friday, 8:00 AM - 5:00 PM. Includes occasional early mornings and late evenings for events, as well as some weekends and holidays, based on business needs.

Compensation: $25.50/hour and benefits

JOB DESCRIPTION

Summary:

Under the direction of the Director of Marketing, this position manages all marketing campaigns in regards to advertising, external communications, and owned media. The Marketing Manager is responsible for strategizing and managing advertising campaigns, public relations efforts, and community partnerships, as well as overseeing all owned media channel content and implementation, including social media, website, and other marketing channels.

Essential Duties include the following:

Marketing Campaigns

Manages all advertising campaigns and external channels, including digital advertising, traditional advertising, public relations, and more

Works collaboratively with all other departments to strategize marketing campaigns

Supervises contracted advertising agencies to strategize and implement campaigns, including budgets and timelines

Supervises contracted public relations agency for all media relations, including press releases, media inquiries, announcements, press events, etc.

Manages additional internal digital campaigns, including paid social media and Google Ads

Owned Media and Engagement

Oversees all owned media management and engagement, including website, email, newsletter, social media, and all onsite marketing surfaces, including in-park graphics

Manages timelines and budgets for all campaign launch dates, as well as ongoing promotions and efforts

Supervises all content creation and implementation for appropriate owned channels, including videos, graphics, etc.

Partnerships

Explores opportunities to collaborate and develop partnerships that would be mutually beneficial to the Zoo and partner organizations

Manages current partnerships with local businesses, hotels, social media influencers, etc. on behalf of the marketing department

Assists with behind-the-scenes tours with special partners, VIPs, etc.

Manages all incoming film and television production requests

Organization

Attends weekly manager meetings

Adheres to the Zoo’s policies and procedures as outlined in the Employee Policy Manual

Applies and exemplifies “green” (sustainable) practices whenever possible

Additional Duties:

Assists with content creation when needed, including photo, video, and graphics

Participates in special events and annual events as needed

Other Duties:

Greets every guest with a smile or a friendly “hello”

Thanks guests for supporting/visiting the Zoo

Answers phone calls promptly and professionally

Ensures the Zoo’s presentation standards for cleanliness and maintenance are met by keeping work areas clean, picking up trash, reporting unsafe or unsightly conditions

Associates with guests to share information, identify their needs, and make their experience a more personal one, providing a high level of customer service and satisfaction

Responds to all guest inquiries, complaints, and comments according to Zoo guest relations procedures.

Maintains a clean neat appearance and adheres to the Zoo’s uniform dress code

Takes responsibility to stay informed about happenings at the Zoo, such as reading employee communications and attending meetings

Reflects the qualities outlined in the Guest Relations Statement and the Employee Pledge

Other duties as assigned

POSITION CRITERIA:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements and environmental characteristics described below are representative of the knowledge, skill, ability, and working and physical elements required of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience:

Bachelor’s degree in Marketing, Communications, or related field

Working knowledge of digital and social media marketing concepts

Minimum three years experience in Marketing or Communications

Knowledge, Skills, Abilities:

Excellent verbal and written communications skills

Excellent interpersonal skills

Ability to develop and maintain effective public relations with community and professional groups

Strong planning, organizational and coordination skills

Ability to follow oral and written direction

Ability to manage one's own time and the time of others in an efficient and effective manner

Ability to talk to others to convey information effectively, to give full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times

Ability to adjust actions in relation to others' actions

Ability to tell when something is wrong or is likely to go wrong and solving the problem in a way that makes sense

Ability to actively look for ways to help people, and be aware of others’ reactions and understanding why they react as they do (social perceptiveness)

Ability to develop friendly and productive relationships at work and maintain them over time

Team and collaboration oriented. Ability to interact courteously and respectfully with supervisors, fellow employees, volunteers, and guests, vendors and sponsors

Knowledge of principles and processes for providing excellent customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction

Ability to be open to change (positive or negative) and adapting/being flexible

Ability to handle stress, and maintain composure: accept criticism and dealing calmly and effectively with high stress situations, keeping emotions in check, and avoiding aggressive behavior, even in very difficult situations

Computer skills sufficient to effectively work with business software and digital marketing applications (proficient in Microsoft Office software; familiarity with ProofHQ and Trello a plus)

Familiarity with PC and Apple hardware platforms

Ability to exercise safe work habits

Strong commitment to the Mission and Core Values of the Santa Barbara Zoo

Time Commitment

Position will occasionally require Saturday and Sunday shifts, as well as some evenings and holidays, for certain special events

The schedule will change based on business/seasonal needs

License, Certification, or Preferred Qualifications:

Valid CA Driver’s License with good driving record

Reliable transportation to and from work. Insurance coverage must meet the Zoo’s criteria to be allowed to drive for the Zoo

Successful completion of a Department of Justice background check

Physical Demands & Work Environment:

Requires the ability to access all areas of the facility

Must be able to regularly climb stairs, manipulate computer tools, stand/walk for up to three continuous hours

Involves walking out-of-doors in all weather conditions

Supportive and open employment culture

Ability to lift 40 lbs. occasionally, 20 lbs. regularly

Requires flexible schedule, including most week-ends and some holidays and evenings

Requires the ability to attend meetings on grounds and off grounds, sometime during early mornings and evenings

Requires the ability to work effectively in a shared open-office environment with frequent interruptions

Ability to manage a variety of tasks simultaneously and handle high responsibility in a calm and positive manner

Tools Used:

Personal computer and software (Microsoft Word, Access, Outlook, Excel; Adobe Creative Suite; ProofHQ, Trello), as well as Social Media and Internet resources

Two-way radio

Standard office equipment; telephone, copier, printer, facsimile machine, calculator

Hand tools

Electric cart

Events related equipment

Video and Camera equipment

This job description is representative of the expectations of the position described. Additional duties, reporting relationships, and/or position criteria may be assigned as deemed necessary by the Chief Executive Officer or authorized representative. No changes to this job description shall be made without written permission by the Chief Executive Officer or authorized representative.

The Zoo reserves the right to revise this job description at any time. The job description does not constitute a contract for employment, and does not guarantee employment for any specified period of time. The job description does not in any way alter the at-will employment relationship.