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Digital Marketing Manager

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Sarah Flint

Digital Marketing Manager

New York, NY
Paid
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  • Responsibilities

    COMPANY DESCRIPTION: CEO and founder, Sarah Flint, believes in style without sacrifice. She built her brand, founded in 2013, with the goal of creating original luxury shoes made with the finest materials and craftsmanship that also fit and feel amazing.After addressing the issues with wear-ability in luxury fashion footwear, Sarah wanted to make her shoes accessible to more women, so she took her brand direct to consumer, avoiding the traditional 6x retail mark up and offering luxury quality at half the price of department stores.

    Sarah Flint’s shoes are made with fit and function in mind for women who are out in the world with places to be and things to accomplish. Her designs embody the ethos of the brand that has been held since the beginning - a woman should never have to sacrifice feeling good for looking good.It is Sarah’s dream to make women feel empowered and at ease, one pair of shoes at a time.

    Since launching her eponymous brand, Sarah Flint has seen a flood of celebrity and influencer love with marquee fans including Megan Markle, who has been seen in the shoes over 15 times, Amal Clooney, Lady Gaga, Kristen Stewart, Blake lively and many others.The brand also has celebrity investors most notably, Cindy Crawford, who is a marketing partner and mentor to Sarah.As a direct to consumer brand, Sarah Flint has experienced explosive growth and has emerged as a leading digitally native luxury brand.

    POSITION DESCRIPTION:Sarah Flint is looking for a Manager level growth marketer to manage multiple marketing channels (existing and new) including, but not limited to, paid social, SEM/SEO, display, retargeting, video, and affiliate. In this vital role, you will develop, execute and optimize customer acquisition campaigns that drive top line growth for ecommerce and subscription businesses. This role will oversee the day-to-day execution of campaign creation and testing execution to optimize traffic, conversion and profitability.

    PRINCIPLE RESPONSIBILITIES

    • MARKETING PLANNING & EXECUTION:Day-to-day lead in developing and implementing digital customer acquisition plans, optimizing the efficiency of existing efforts, and testing new channels, creatives, and messaging strategies.Work with marketing leaders to collaboratively translate strategic vision into tactical solutions and results.
    • MULTI-CHANNEL MARKETING MANAGEMENT: Subject matter expert and hands-on owner of all paid channels - paid social (Facebook, Instagram, Pinterest), SEM (Google), display (GDN), retargeting, SEO, and affiliate (Pepperjam). Manage marketing mix towards CPA, CAC, LTV goals. Identify new trends in digital marketing for profitable and scalable growth.
    • MARKETING ASSET DEVELOPMENT:Collaborate closely with creative and brand teams to create marketing assets that drive results and build brand.Develop creative briefs and articulate constructive feedback.
    • KPI REPORTING:Oversee marketing tracking, analytics and insights. Monitor performance across KPIs, interpret data, and create optimization plans to ensure programs scale efficiently.Deliver regular, clear, and actionable reports on marketing performance to business leaders and peers.
    • PROCESS & TECH IMPROVEMENT: Consistently look for ways to improve current processes or introduce new approaches. Assist in the evaluation, selection and on-boarding of marketing tools and partners. Help manage integration with third party platforms of the marketing tech stack and serve as the day-to-day marketing contact.

    DESIRED QUALIFICATIONS:

    • 5+ years experience in digital marketing/advertising within a D2C business or agency; ecommerce experience is a huge plus!
    • Exceptional knowledge of paid search, social, display and re-marketing.
    • Data-driven with strong understanding of KPI's for digital media and how they drive movement through the digital marketing funnel.
    • Excellent analytical skills.Strong Excel proficiency with a love for storytelling through data. Ability to manipulate raw data through advanced Excel formulas, pivots, and graphs.
    • Organized, detail-oriented, and ability to translate concepts into actionable plans.
    • Passionate about customer advocacy
    • Deep understanding of changing direct to consumer market dynamics.
    • Entrepreneurial spirit. Experience in small or start-up environments will be highly valued.