Business Overview: I'm Jeff Pickett, and I have been a marketing consultant in the natural foods industry for nearly 30 years, specializing in food product development. In 2017, I founded Satisfill Foods LLC, located in Berkeley, CA. For the past five years, we have been developing a revolutionary diet concept called -- Appetite Fulfillment -- and a revolutionary diet food called the -- Satisfill Bar -- the first Appetite Fulfillment bar ever developed. Last year, I wrote and published a book, simply entitled -- The Satisfill Book: Total Lifestyle Diet. Digital Marketing & Social Media: Satisfill Foods is a start-up company. The Satisfill Bar and the Satisfill Total Lifestyle Diet will be marketed and distributed exclusively online, through our website, selling direct to customers. Digital Marketing will be our primary strategy, and Video will be our primary communications medium. Social Media will be a major component of our strategy, utilizing for primary platforms -- Facebook, Instagram, YouTube, and TikTok. Satisfill Launch Campaign -- The Alice Video: We are making a commercial launch video that is specifically designed to go viral. It is entitled -- Alice's Eating Arousal. The inspiration for this video came from the 1989 firm -- When Harry Met Sally -- and the classic "faking it" scene in the restaurant, wonderfully performed by Meg Ryan. This scene is clearly PG-rated, and we plan to do our video the same way -- racy not raunchy. Nevertheless, the provocative nature of this video is made-to-order for going viral. It will be so funny, entertaining, and compelling, that it will trigger massive social sharing, resulting in millions of viewers being driven to our website to learn more about "appetite fulfillment," and to order a sample pack of the Satisfill Bar. In order for the Alice Video to go viral and for our Launch Campaign to be successful, three things need to be achieved from a marketing standpoint -- 1 -- Website Home and Social Media Presence In today's internet world, your business isn't recognized as being real until you have a website home and a social media presence. Therefore, we have enlisted the services of a developer to construct our website. At the same time, we need to establish our presence on the four primary social media platforms listed above. Your responsibility as a digital marketing specialist -- will be to open accounts on each of the four social media platforms, and to post basic profile information for the following two entities -- Jeff Lenn and Satisfill Foods. Completion Date -- August 1, 2023 2 -- "Faking It" Casting Contest for the Alice Role The Alice Video is a comedy about two female office workers, Alice and Susan. It is break time and Alice is having a Satisfill Bar for her snack, and the heart and soul of the 2 minute video is about her hilarious eating arousal experience. Alice's arousal segment is about 60 seconds long and uless she delivers an epic performance, this video won't generate the buzz, the excitement, and the tremendous social sharing that it is needed in order for this video to go viral. This is why we decided to do a fun and exciting "faking it" casting contest for the role of Alice, to insure that we find a candidate that can deliver an epic performance faking an eating orgasm. We will be preparing a series of short videos, and perhaps a few print ads to generate interest and excitement about our "faking it" casting contest. Your responsibility as a digital marketing specialist -- will be to launch and promote the "faking it" casting contest, using the short videos that will be prepared, and post them on the various social media platforms -- to insure that we get a good response. Good Response Goal -- 200 Audition Videos (Yielding at least 20 excellent performances.) Launch Date -- August 1, 2023. Launch Budget -- TBD. 3 -- Launch of the Alice Video and the Satisfill Brand As mentioned, the provocative nature of the Alice Video is made-to-order for going viral. It will be very funny and hugely entertaining. Nevertheless, regardless of how compelling it is, it first needs to be strategically posted, and given enough online exposure, before it can have a chance of triggering massive social sharing and going viral. Your responsibility as a digital marketing specialist -- will be to strategically post the Alice Video, especially at the various social media platforms, to give it good online exposure, and a good chance of going viral. If the Alice Video goes viral, our hope is that it can generate the following -- 1,000,000 Views 1% Conversion Rate -- 10,000 Pre Orders of a Sample Pack of Satisfill Bars. 2% Conversion Rate -- 20,000 Subscribers who provide their e-mail address. Launch Date -- January 1, 2024. Launch Budget -- $5,000. We need someone with first hand knowledge and experience doing Digital Marketing and using Social Media platforms to help us launch Satisfill. TO APPLY: Must provide -- a cover letter addressing each of the three subheadi
Satisfill Foods was founded in 2017. For the past four years, we have been developing a revolutionary diet concept called -- Appetite Fulfillment -- and a revolutionary diet food called the -- Satisfill Bar. The Satisfill Bar is the FIRST Appetite Fulfillment bar ever developed, and it is the LOWEST CALORIE nutrition bar ever made, at only 60 calories per ounce. The Satisfill Bar is the diet aid and diet snack that every dieter has wanted and needed for a very long time. When you consider that 72% if the adult population is overweight or obese, and that 40% of the adult population is on a diet at any given time, the sales potential for this product is absolutely huge.