Job Description
Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Through our proprietary eCommerce and digital marketing engine, Scale transforms consumers’ end-to-end online shopping experience while increasing brand loyalty and retention. Scale’s growing portfolio of five brands and 70+ products helps hundreds of thousands of people live healthier lives.
Together we have a lifetime of experience in health, nutrition, entertainment, advertising, creative, media buying, strategy, performance optimization, and leadership. We have achieved success that has resulted in thousands of lives changed and millions of dollars in revenue.
We are looking for an experienced Beauty Product Marketing Manager that has managed and launched beauty products. You'll shape our growing product portfolio. You love both eCommerce and building relationships, digging into the specifics of customer needs, and leveraging cumulative insights to shape strategy and leadgen campaigns. Success is measured by market interaction, conversions and new revenue generated.
RESPONSIBILITIES:
Own short & long term financial health of the brand
Optimize Customer Experience (Product Page, Home Page, On-site sales funnel)
Forecasting and building projections
Communication of necessary KPIs (COGs/AOV/CPA/LTV/Profit,etc)
Create upsell/cross sell tests for higher AOV
Develop retargeting plans and buys for bottom funnel and non-purchasers
Analyze funnels to determine new opportunities for improvement
Develop tests to increase traffic and site CNVR
Suggest new ways to entice purchasers (new products, different products, upsells, etc)
Create relevant dashboards for Senior Leadership
Communicate hits and misses to stakeholders
Optimize lead to conversion
QUALIFICATIONS:
3-5 years experience in life cycle process (from conception to launch)
You are an experienced marketing professional who has built a strong Beauty brand and launched a go-to-market strategy - specifically in a Direct to Consumer organization
You intimately understand Beauty products and are able to identify key benefits from a sales and customer perspective, develop messaging that differentiates our product in the market
You have a deep experience in implementing product marketing strategy, goals and deliverables, while managing a team to achieve these goals
You have demonstrable experience personally developing, coordinating, managing and analyzing multi-channel campaigns across all mediums including digital, social and video.
WHAT WE OFFER:
Competitive Salary DOE
Medical, dental, vision and life insurance
Gym membership
Paid time off
Casual Dress
Office Snacks
Company events/Fun Work Culture
Yoga/Mediation Breaks
Company Description
About Us: We are a tight-knit, fast-paced eCommerce company with multiple retail brands. You will be working with all of these brands. We work hard and play hard. We believe in innovation, big ideas and rewarding great work.