As our product marketing specialist, you will be the liaison between the product team and the marketing team. Your responsibility is to align the current product value and future roadmap value to marketing efforts in order to support marketing goals. This includes understanding how the product roadmap translates to customer value, determining and communicating how that value aligns with the marketing strategy, potentially creating (or managing the creation of) product-related content, and overseeing distribution of the content via appropriate marketing channels, including partner, digital and campaign channels.
The ideal candidate will be a product marketer in the tech space (cybersecurity a plus) who has strong relationship building skills and enjoys learning about new technology. They will be comfortable speaking with engineers in order to fully understand the capabilities of the Secberus product. And they will be comfortable speaking with sales and marketing colleagues in order to help them better understand our product. They will work closely with the Head of Marketing and independently.
WHAT WILL YOU DO?
Collaborate with the Head of Marketing to develop product marketing material to support marketing initiatives (i.e. campaigns).
Manage product marketing content from idea to final asset.
Manage promotion of product marketing content via appropriate channels (i.e. social, website, etc.).
Work with the sales team to update and maintain sales enablement content.
Work with partner channels to update and maintain partner enablement content.
Analyze product marketing campaign efforts in regards to identified KPIs.
Work with the Secberus Product & Engineering team to improve the customer-facing features
QUALIFICATIONS:
Knowledge of Hubspot, or similar CRM
2+ years working in the technology industry
2+ years working with digital or product marketing roles
Experience in digital marketing is a plus
Experience with Webflow and Wordpress a plus
Must thrive working in a fast-paced entrepreneurial environment
NICE TO HAVES:
Startup Experience
Technical copywriting skills
Google Data Analytics certification
Project management experience
Marketing agency experience
COMPENSATION: