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Marketing Data Analyst II

SelectQuote

Marketing Data Analyst II

Kansas City, MO
Full Time
Paid
  • Responsibilities

    Founded in 1985, SelectQuote provides solutions that help consumers protect their most valuable assets: their families, health and property. The company pioneered the model of providing unbiased comparisons from multiple, highly rated insurance companies allowing consumers to choose the policy and terms that best meet their unique needs. Two foundational pillars underpin SelectQuote's success: a strong force of highly trained and skilled agents, who provide consultative needs analysis for every consumer, and proprietary technology that sources and routes high quality leads. The company has three core business lines: SelectQuote Senior, SelectQuote Life and SelectQuote Auto and Home. SelectQuote Senior, the largest and fastest-growing business, serves the needs of a demographic that sees 10,000 people turn 65 each day with a range of Medicare Advantage and Medicare Supplement plans. JOB SUMMARY:

    The Marketing Data Analyst II role is responsible for the execution of all reporting needs for a rapidly growing marketing team. As a Marketing Data Analyst II for SelectQuote, you will work closely with both internal marketing team members along with members of other departments to develop and analyze metrics that will be used to achieve performance targets for a multimillion-dollar annual marketing budget, including both operational and financial measures. This is a data driven role in which the analysis will drive company decisions, and provide the opportunity to have an immediate impact on the business' performance.

    SUPERVISORY RESPONSIBILITIES: 

    • This position has no direct supervisory responsibilities.

    ESSENTIAL FUNCTIONS:

    • Develop detailed, quantitative analysis work associated with developing meaningful insights to business performance
    • Standardize and maintain metrics within the cube, Power BI and other reporting interfaces
    • Evaluate performance of different marketing channels based on operational and financial performance
    • Ability to evaluate unit and aggregate economics of channels and recommend changes to current optimization strategy
    • Provide variance and impact analyses of lead generation, cost, revenue and contribution margin
    • Collaborate closely with internal marketing team members to develop ad hoc reporting as needed to ensure each team has the data needed to hit KPI targets
    • Collaborate with members of Sales, Finance, Operations and Accounting departments
    • Serve as subject matter expert and give business direction to the Data Science and Business Intelligence groups

    KNOWLEDGE, SKILLS, AND ABILITIES:

    • Excellent written and oral communication skills.

    • Functional analytical skills (projecting, costing, budgeting, etc.).

    • High level of self-motivation; ability to accomplish goals independently.

    • Articulate and well-spoken; strong interpersonal, communication and presentation skills.

    • Strong analytical and detail-oriented aptitude; a high degree of accuracy is required.

    • Fast learner who is career minded and seeks additional responsibility as earned

    TRAINING AND EXPERIENCE:

    • Bachelor's Degree in Finance, Marketing or Business Administration
    • Strong proficiency with SQL – 3+ years of experience.
    • Skilled with Microsoft Office, including Excel and PowerPoint
    • Ability to work in a fast-paced environment managing multiple projects, multiple channels and segments simultaneously in a cross-functional team

    Physical Requirements:

    • Prolonged periods of sitting at a desk and working on a computer.

    SELECTQUOTE CORE VALUES:

    Service: We create positive customer experiences.

    Entrepreneurship: We create, innovate, & take risks.

    Leadership: We build & invest in high-performing teams.

    Empowerment: We embrace a changing environment.

    Courage: We challenge the status quo & drive continuous improvement.

    Teamwork: We help, support, & celebrate each other.

    DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

    BENEFITS:

    It's an exciting time to join SELECTQUOTE. We became a publicly traded company in 2020 with the first 100% virtual IPO (non-biotech) in American history. We have also been recognized nationally on the 2021 Top Workplaces USA list and by the Kansas City Business Journal as a 2020 Best Places to Work honoree.

    Full-time employees are eligible for medical, dental, vision, voluntary short-term disability, company-paid long term disability, company-paid life insurance and accidental death & dismemberment (AD&D), 401(k) + company match and 100% vesting after 4 years, discretionary profit sharing, employee stock purchase program (espp), paid time off, floating holidays, paid maternity leave, paid parental bonding leave, tuition reimbursement, jury duty pay, work from home stipend, and other paid leaves vary based on work location.