Overview

The Marketing Analyst role is responsible for the execution of all reporting needs for a rapidly growing marketing team. As a Marketing Analyst for SelectQuote, you will work closely with both internal marketing team members along with members of other departments to develop and analyze metrics that will be used to hit performance targets for a multimillion dollar annual marketing budget, including both operational and financial measures. This is data driven role in which the analysis will drive company decisions, and provide the opportunity to have an immediate impact on the business' performance.

Responsibilities

• Develop detailed, quantitative analysis work associated with developing meaningful insights to business performance
• Evaluate performance of different marketing channels based on operational and financial performance
• Ability to evaluate unit and aggregate economics of channels and recommend changes to current optimization strategy
• Provide variance and impact analyses of lead generation, cost, revenue and contribution margin
• Collaborate closely with internal marketing team members to develop ad hoc reporting as needed to ensure each team has the data needed to hit KPI targets
• Collaborate with members of Sales, Finance, Operations and Accounting departments
• Serve as subject matter expert and give business direction to the Data Science and Business Intelligence groups
• STANDARDIZE AND MAINTAIN METRICS WITHIN THE CUBE, POWER BI AND OTHER REPORTING INTERFACES

Qualifications

• Excellent oral and written communication skills
• Strong understanding of unit economics and profitability measures
• Strong organizational and time management skills
• Strong Attention to detail
• Intellectual curiosity towards research
• Superior analytical and business judgement
• Highly motivated, resourceful and self-directed with the ability to deliver under pressure
• Fast learner who is career minded and seeks additional responsibility as earned

Training and Experience

• Bachelor's Degree in Finance, Marketing or Business Administration
• Skilled with Microsoft Office, including Excel and PowerPoint
• Proficient in SQL or aptitude to become proficient quickly with training