JOB LEVEL
P40
EMPLOYEE ROLE
Individual Contributor
The Opportunity
Adobe’s App Store Optimization team leads the strategy and implementation of Adobe's global mobile user growth initiatives across the creative suite of products in Generative AI, Photo & Imaging, Video, and Design categories. This role manages and develops the strategic and creative roadmap for acquisition and engagement of users within the app stores ecosystem with the goal of continuously improving an app’s visibility,discoverabilityand conversion.
We are looking for a data-driven, analytical, and growth-minded Senior Manager of ASO who will partner closely with Product Marketing, Product Management, Analytics, Paid Media teams, and agency partners delivering on scalable growth.
These apps are 0-1 and growth-stage inside of an enterprise ecosystem passionate about long-term market leadership.Come Createthe Future on the mobile team at Adobe!
Whatyou'llDo
Build clear, compelling recommendations to prioritize growth opportunities, supported by strong analysis and business logic, and articulate them to leadership to gain support.
Lead app store strategies to reach and convert high-value, high-intent audiences through store updates, custom pages, and keyword & category optimization.
Deliver global and regionalized creative strategies paired with app store marketing messaging to convert store traffic into downloads.
Partner with Apple and Google toshowcasemarketing priorities and new feature releases to drive incrementality and reach new audiences.
Build an A/B testing roadmap to develop findings and increase app store download conversion.
Develop keyword strategies to improve discoverability and expand audience base
Drive and continuously improve process and communications efficiency for the operational needs of ASO programs
Own program budget and proactively support team with managing quarterly spend.
Work in direct partnership with the Paid Media team toacquiretargeted audiences and efficiently manage ASO efforts and organic growth.
What you need to succeed
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $120,700 -- $219,750 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $151,800 - $219,750
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California :
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
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