Senior Director, Acquisition Marketing

Professional Search Group

Senior Director, Acquisition Marketing

San Diego, CA
Full Time
Paid
  • Responsibilities

    We’re seeking an experienced Senior Director of Acquisition Marketing to lead growth for a fast-paced direct-to-consumer brand. This role reports to the CMO and is responsible for driving measurable subscriber and revenue growth across both digital and offline channels.

    The ideal candidate has 10+ years of experience in performance marketing, with expertise in SEM, paid social, display, streaming, and emerging media, plus comfort investing in TV, radio, CTV, and podcasts. Experience in subscription-based, financial services, fintech, or other regulated industries is strongly preferred.

     

    What You’ll Do

    • Lead strategy and execution across core performance channels (SEM, social, display, mobile).
    • Expand acquisition into new media (TV, radio, CTV, podcast).
    • Drive measurement, attribution, and testing culture to maximize ROAS and LTV.
    • Collaborate with product and creative teams to align acquisition with brand awareness.
    • Manage agencies/vendors and mentor a high-performing team.

     

    What We’re Looking For

    • 10+ years scaling DTC businesses through acquisition marketing.
    • Deep channel expertise across digital and offline performance media.
    • Strong leadership in budget management, analytics, and team development.
    • Bachelor’s degree required; advanced degree a plus.

     

    Compensation: $200,000 – $225,000 base + bonus, with excellent overall comprehensive benefits

  • Compensation
    $200,000-$225,000 per year