Benefits:
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Flexible schedule
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Stock options plan
Vision insurance
At CRI Genetics, we’re redefining how people understand their health, heritage, and potential. As a science-driven HealthTech company, we transform advanced genetic research into clear, actionable insights through our ancestry, health, and wellness reports. Our work goes beyond delivering data — we create intuitive, meaningful experiences that empower individuals to make confident, informed decisions about their lives. We’re a fast-moving, mission-driven team fueled by curiosity, innovation, and scientific excellence.
If you’re passionate about building impactful products and shaping the future of personalized health, you’ll thrive here.
Role Description:
· Job Title: Director of Marketing
· Overview: As the Head of Marketing to lead scalable customer acquisition, lifecycle marketing, and revenue growth. You’ll own the full marketing funnel across paid media, CRM, and conversion optimization. This role will drive data-driven experimentation while building and leading a high-performing marketing team
· Experience: +5 years of experience as Head of Marketing / Marketing Director
· Job Type: Full Time, Hybrid
· Salary: $120K - $160K (Exempt)
· Benefits: 100% Health Benefits, Equity, Unlimited PTO / Sick days, Holiday Pay, Bonus Structure, 401k, Weekly Catered lunches, Company Outings.
Responsibilities
Develop and execute marketing strategies that drive scalable customer acquisition, retention, and revenue growth.
Lead full-funnel marketing initiatives across paid media, lifecycle marketing, native advertising, and conversion funnels.
Identify growth opportunities, channels, and campaigns to increase customer acquisition and repeat purchases.
Build and manage integrated marketing campaigns that align brand messaging with acquisition and retention goals.
Manage and optimize marketing budgets while balancing growth, efficiency, and profitability.
Establish testing frameworks and experimentation roadmaps to improve campaign performance.
Design and optimize customer journeys including onboarding, engagement, upsell, retention, and win-back flows.
Implement segmentation, personalization, and automation to increase lifetime value and reduce churn.
Collaborate with copywriters, designers, video creatives, and developers to build high-performing funnels.
Oversee creation of marketing assets including landing pages, VSLs, paid ads, and lifecycle campaigns.
Continuously test and optimize creatives, messaging, targeting, and landing pages to maximize ROI.
Analyze campaign performance and customer data to uncover insights and improve marketing outcomes.
Apply A/B testing, funnel analysis, and attribution modeling to improve marketing efficiency and LTV.
Build, lead, and mentor a high-performing marketing team.
Manage agencies and collaborate with product, engineering, analytics, and creative teams.
Develop scalable marketing systems, workflows, and campaign launch processes.
Requirements
5–10+ years of digital, performance, or lifecycle marketing experience in DTC, subscription, or eCommerce.
Proven track record scaling marketing campaigns and driving measurable revenue growth.
Experience managing and optimizing significant paid media budgets across major digital platforms.
Demonstrated success improving customer acquisition, retention, conversion rates, and lifetime value.
Strong expertise in paid media strategy, targeting, campaign management, and performance optimization.
Experience building and optimizing marketing funnels including landing pages and subscription flows.
Familiarity with native advertising and scaling campaigns using VSL or long-form creative formats.
Strong analytical mindset with ability to interpret data and drive data-driven decisions.
Experience with CRM and lifecycle marketing platforms such as Klaviyo, HubSpot, or similar tools.
Proficiency with marketing analytics platforms, attribution tools, and experimentation frameworks.
Experience running structured A/B tests across creative, messaging, targeting, and funnel flows.
Proven ability to lead marketing teams and collaborate across cross-functional departments.
Strong project management skills with ability to prioritize multiple initiatives.
Excellent communication, leadership, and interpersonal skills.
Self-motivated and strategic thinker with a results-driven marketing mindset.
At CRI Genetics:
We offer competitive base salary + performance bonus
Pioneering innovative projects and pushing the boundaries of genetics for consumer use
A collaborative, cross-disciplinary team that values bold ideas and fast execution
Our mission is simple: to make advanced genetic science personal and actionable — bringing the power of genetics into everyday life. Built from the ground up by our founders, CRI Genetics has grown into a recognized leader in genetics and wellness reporting. By combining cutting-edge research with consumer-first products, we empower people to make smarter, more informed health and lifestyle decisions.
Flexible work from home options available.