About the role:
This role is seeking a Senior Product Manager to lead product ownership for the single-use devices (SUDs) within the company system. This individual will play a pivotal role in shaping and executing the launch strategy for this breakthrough technology, which is foundational to the company’s aspiration to become a market leader. This is a high-visibility, strategically critical role with regular interaction across cross-functional partners and senior leadership.
Responsibilities will include:
- Lead end-to-end launch planning and execution for the Company SUD portfolio, driving alignment with strategic objectives and ensuring timely commercialization across global markets.
- Define the overarching brand strategy, establishing a strong, differentiated market presence that supports the Company’s long-term leadership aspirations.
- Develop compelling product positioning, messaging, and value propositions tailored to key customer segments ensuring a cohesive and impactful brand narrative.
- Develop the omnichannel and social media strategy by partnering with customer activation and marketing teams to build a powerful and consistent presence across channels.
- Oversee development of digital assets and marketing collateral (e.g., brochures, web content, training materials) to support product awareness, clinical education, and sales enablement.
- Coordinate closely with cross-functional partners, including supply chain, manufacturing, sales, finance, and sales operations—to ensure operational readiness and flawless launch execution.
- Work closely with the team to identify and activate synergies across Interventional Cardiology (IC) launches, ensuring cohesive brand presence and strategic alignment.
Required qualifications:
- Bachelor’s degree required, preferably in Marketing, Product Management, Product Marketing, or related field.
- 5+ years of relevant experience in product management, strategic marketing, or sales.
- Experience of launching at least one product in the US or global markets
- Ability to travel up to 25% of the time, including international trips
Preferred qualifications:
- MBA
- Experience in MedTech industry or cardiovascular therapies.
- Experience with intravascular imaging or calcium treatment in coronary arteries.
- Proven ability to influence without authority, self-starter, and solution oriented.
- Good public speaker with some experience of working with sales teams.
- Highly organized, proactive, resourceful, energetic, creative, and solution-oriented