Senior Marketing Manager

Boutique Civil Law Firm

Senior Marketing Manager

Boynton Beach, FL
Full Time
Paid
  • Responsibilities

    A well-established Personal Injury Law Firm in Boynton Beach, FL is currently seeking a proficient Senior-Level Marketing Manager to join our team. Responsibilities: • Create and implement comprehensive marketing strategies, communications, and public relations activities, both internally and externally, while ensuring adherence to Florida Bar Ethics Rules. • Manage and supervise all aspects of creating and releasing advertising materials and branded content. • Align the marketing needs of the organization with other departments strategically to maintain compliance with the company's brand standards and marketing objectives. Qualifications: • Proven ability to work autonomously and effectively manage multiple projects. Job Details: • Type: Full Time, 40 hours per week, non-exempt • Working hours: Monday to Thursday 8:30 am to 5:30 pm, Fridays 8:30 am to 5:00 pm Benefits: • Competitive salary • Health insurance • 401(k) retirement savings plan • Paid time off (PTO) • Opportunities for career growth and professional development Join our team and play a crucial role in advancing our firm's marketing strategies to contribute to our continuous success. Responsibilities: • Developing annual Marketing and Business Development plan and budget including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities • Evaluating and analyzing the performance of campaigns and reporting to the ownership • Create, maintain, and analyze law firm KPIs and reporting to ownership • Engaging in research and analysis and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities • Creating promotional messages and themes to drive business • Coordinating and integrating marketing strategies across multiple channels including Digital and traditional media outlets • Managing third-party vendors and negotiating media buys • Identifying internal and external event opportunities (including sponsorship and speaking slots), assessing the value, relevance, and costs/benefits of these opportunities, and supervising events • Drafting and maintaining up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats • Evaluating the client experience from start to finish, identifying areas for improvement, and developing and implementing means to achieve improvement of client experience • Managing day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts. • Working with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects Qualifications: • An undergraduate degree required and a secondary degree (e.g., a Master’s degree, a Ph.D., an M.B.A.) is preferred • Minimum of 5+ years of demonstrated success in a business development/marketing-related field • Experience in a professional services environment with previous law firm experience preferred • Demonstrated experience in planning and executing a marketing campaign from start to finish while working in a leadership capacity • Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth. Expertise in branding, tactical marketing initiatives, marketing communications, media, and online offline Compensation: $65,000 - $110,000 commensurate with experience

    • Developing annual Marketing and Business Development plan and budget including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities • Evaluating and analyzing the performance of campaigns and reporting to the ownership • Create, maintain, and analyze law firm KPIs and reporting to ownership • Engaging in research and analysis and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities • Creating promotional messages and themes to drive business • Coordinating and integrating marketing strategies across multiple channels including Digital and traditional media outlets • Managing third-party vendors and negotiating media buys • Identifying internal and external event opportunities (including sponsorship and speaking slots), assessing the value, relevance, and costs/benefits of these opportunities, and supervising events • Drafting and maintaining up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats • Evaluating the client experience from start to finish, identifying areas for improvement, and developing and implementing means to achieve improvement of client experience • Managing day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts. • Working with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects

  • Compensation
    $65,000-$110,000 per year