Seeking a Senior Marketing Manager of Food and Beverage for an F & E business in Montvale New Jersey.
The Snr. Marketing Manager will drive strategic marketing and innovation initiatives for food and beverages for a Flavors and Encapsulates (F&E) business. The successful candidate will quickly gain a comprehensive understanding of the F&E business and build effective marketing plans to drive the business and brands forward. The individual must combine proven experience in B2B and internal innovation processes, with a strong understanding of the food and beverage marketplace.
The individual will be responsible for the execution of growth projects for the F&E brands, including innovation and application projects. This role requires regular interface and close collaboration with a broad cross functional team, including sales, business development and R&D. This position requires a deep understanding of customers & markets, key market trends, marketing strategy development, value proposition development, new ingredient launches, along with strong communication & people skills.
ESSENTIAL FUNCTIONS:
Growth Strategy Execution:
- Lead and manage strategic cross-brand portfolio Initiatives, ensuring alignment with the division’s business goals and driving sustained growth.
- Develop and execute comprehensive marketing strategies that align with business objectives and market trends.
- Collaborate with market analytics team to understand customer needs, preferences, and trends within the markets we serve.
- Build and execute PR campaigns for both domestic and international strategic initiatives
- Oversee branding, advertising, digital marketing, and public relations campaigns to enhance brand equity and market presence.
- Develop media campaigns to promote F&E business solutions to target audiences. Including paid and earned media, webinars, whitepapers.
- Develop tools, training, and resources for the sales team to effectively communicate product benefits and close deals.
- Provide marketing support for international distributor network
Innovation Pipeline Management:
- Serve as innovation commercial lead for key projects, driving initiatives forward through stage-gates, owning deliverables, and accelerating projects to launch stage
- Drive ideation by identifying and initiating opportunities for the business aligned to customer insights.
- Monitor industry reports, trade publications, and trend analyses to identify emerging demands, such as clean-label ingredients, plant-based alternatives, or functional foods.
- Engage with customers, food scientists, and industry experts to gather qualitative insights.
- Use data analytics to identify shifts in preferences (e.g., reduced sugar, allergen-free, or regional flavor trends).
Brand & Portfolio Management:
- Work with the Director of Strategic Marketing & Business Development and the HNH MarCom team to deliver impactful and well communicated positioning of the F&E portfolio.
- Develop compelling, differentiated value propositions across the entire portfolio and drive portfolio positioning efforts, including campaign logic, push topics, value proposition development, and gap analysis for the F&E portfolio.
REQUIREMENTS:
- 7-10 years of marketing experience in B2B food and beverage ingredients industry.
- Strong understanding of B2B marketing tools and messaging; knowledge of B2C marketing desirable
- Bachelor’s degree from an accredited college/university preferably in business or a technical discipline. MBA is highly desirable.
- Strong innovative mindset with proven track record of successfully launching premium, value-based ingredients
- Understanding and successful application of how to enable teams across a matrix organization
- Decisive planning and execution skills while maintaining good judgement in a fast-paced environment
- Uncompromising attitude towards the values of the company and safety at workplace
- Strong analytical skills, experience with metrics, KPI’s, CRM and web analytics
- Key Leadership Competencies:
Apply today, roles like this rarely wait!