Benefits:
QSERA Health Benefit
401(k)
Opportunity for advancement
Paid time off
Parental leave
Training & development
Senior Marketing Manager – The Denman Group
About The Denman Group
The Denman Group is one of Greater Boston’s and Massachusetts top-performing real estate teams, built on a foundation of relationships, results, and integrity. Our mission is to enrich people’s lives through real estate, and we do that by delivering unmatched service, cultivating deep trust, and always putting people before transactions.
We are seeking a Senior Marketing Manager—a hardworking, strategic, creative, self-starting leader who thrives in a fast-paced, mission-driven environment. This role will be responsible for growing and protecting The Denman Group brand across digital and traditional channels while driving business growth through compelling campaigns, lead generation, and community-focused marketing efforts.
Oversee all brand, communication, PR, advertising, digital, and print marketing efforts to ensure consistency and impact across all platforms.
Collaborate with the Leadership Team to develop and implement an annual marketing strategy and budget aligned with company goals.
Execute and optimize existing marketing campaigns while creating fresh, innovative initiatives to engage our database and attract new leads.
Design, implement, and optimize high-converting lead funnels and landing pages, while managing the entire lead lifecycle—from capture to nurture to conversion.
Build and manage an Agent Marketing Calendar; produce custom weekly email, social, and video marketing assets for agent use.
Create and manage multi-touch sphere-of-influence campaigns—including digital retargeting, event promotion, email drip campaigns, and client appreciation.
Partner with internal and external creatives to market the team, individual agents, and listings.
Strategize and grow the team’s presence across social media and video platforms (Instagram, YouTube, TikTok).
Plan and execute brand-building and community engagement activities focused on thought leadership and philanthropy.
Manage and mentor marketing team members, both in-person and virtual, ensuring high performance, accountability, and collaboration.
Oversee relationships with external vendors, including creatives, printers, ad agencies, and marketing software providers.
Manage content creation and scheduling for Instagram, Facebook, YouTube, and LinkedIn.
Own and maintain a social media calendar, posting quality content at least five times per week.
Lead marketing campaigns in partnership with Leadership to drive business growth and recruiting.
Collaborate with the Director of Sales to plan and test lead acquisition campaigns.
Maintain a team blog, monthly email newsletters, and quarterly market reports.
Join agents in the field or at events to capture lifestyle and property content.
Develop marketing collateral across print, digital, photo, and video formats (e.g., brochures, business cards, listing presentations, signage, and branded materials).
Design and deliver high-quality listing assets: brochures, postcards, social posts, custom property websites, and post-listing performance reports.
Use the team’s CRM to execute and track the Sphere Touch Program.
Leverage platforms like Google Suite, Curaytor, Compass Platform, Sisu, etc to manage marketing, web, and performance tools.
Lead all aspects of client event planning (2 large events, 10+ smaller events annually), including promotion and multichannel engagement strategy.
Track and analyze marketing performance and ROI, providing quarterly reporting to leadership and weekly updates to the team.
Create and implement email drip campaigns for lead engagement.
Support lead conversion by creating automated follow-up sequences with the Director of Sales.
Proven experience across marketing disciplines—brand, social, print, digital, video, and content
Visual thinker with a strong design aesthetic and attention to detail
Exceptional communication skills—both written and verbal
Highly organized with the ability to manage multiple priorities
Proficient in digital tools: InDesign, Adobe Suite, Google Workspace, Compass CRM, and social platforms
Experience generating and analyzing marketing performance metrics
Adaptable, resourceful, and composed under pressure
Positive team player with a solutions-oriented mindset
Project management excellence and ability to work independently and collaboratively.
Experience managing both in-house and remote marketing staff
Proven ability to coordinate and maintain relationships with external vendors
CEO – Daily
Director of Sales – Daily
Operations Team – Daily
Agents - Daily
Brokerage Marketing Department – Regular coordination
Marketing team members – Daily
External vendors – As needed
Job Requirements
Education & Experience
High school diploma required; Bachelor’s degree in Marketing, Communications, or related field preferred
Minimum 4+ years of experience in marketing roles, ideally in real estate or a fast-paced, client-service business
Prior experience managing teams and vendor relationships strongly preferred
This is more than a marketing role—it’s a leadership opportunity for someone ready to shape how people experience The Denman Group brand and mission. If you're passionate about creative strategy, data-driven campaigns, and building a meaningful business that makes an impact, we’d love to hear from you.