Benefits:

Competitive salary

Employee discounts

Opportunity for advancement

Senior Marketing Strategist & Creative Lead

Ontario, California, Full-Time

Petpals Group Inc. is seeking a dynamic, data-driven, and creatively inspired Senior Marketing Strategist & Creative Lead to elevate our brand presence and drive measurable growth. This role blends strategic marketing analysis with hands-on creative leadership across digital and traditional channels.

Key Responsibilities

Develop and execute integrated marketing strategies across paid media, SEO, email, social, and print

Lead creative direction for campaigns, ensuring brand consistency and compelling storytelling

Analyze campaign performance and customer behavior to optimize marketing ROI

Design and implement product packaging aligned with brand identity and market trends

Oversee content calendars, creative production, and cross-functional collaboration

Conduct market research and competitor analysis to inform both strategic and creative decisions

Guide A/B testing, audience segmentation, and customer journey mapping

Manage budgets, timelines, and vendor relationships for marketing initiatives

QA marketing deliverables to ensure alignment with brand standards and messaging

Required Skills & Qualifications

3+ years of experience in marketing strategy, creative direction, or marketing analytics

Proficiency in tools such as Google Analytics, Tableau, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and CRM platforms

Familiarity with Canva for quick-turn design, branded templates, and collaborative content creation

Strong understanding of digital marketing channels, attribution models, and campaign optimization

Exceptional storytelling, visual communication, and brand positioning skills

Ability to translate complex data into actionable creative strategies

Excellent project management, communication, and leadership abilities

Experience mentoring junior creatives and collaborating across departments

Preferred Traits

Strategic thinker with a creative mindset and attention to detail

Comfortable balancing analytical rigor with imaginative execution

Passionate about brand growth, customer engagement, and innovation

About Us

Petpals Group Inc. designs and distributes innovative pet products that bring comfort, style, and enrichment to pets and their families. We value creativity, collaboration, and continuous improvement—and we’re looking for someone who shares our commitment to excellence. Bring your strategic insight and creative energy to a team that values bold ideas and thoughtful execution. Apply now and help shape the future of pet lifestyle branding.