The senior media buyer will work internally within the local and national video/audio team, managing the client’s local market media buys from negotiation to completion. This role oversees all media-buying tactics, using Nielsen methodology and leveraging relationships with stations to ensure the market’s goal deliverables while negotiating the best possible buy for McGarrah Jessee. The senior media buyer is responsible for managing their desk and deliverables and communicating market status interdepartmentally to ensure alignment on clients, markets and deliverables.

Duties/Responsibilities:

(90% of time) Oversees daily workflow of all local market buying activity for an assigned list of markets. This includes but is not limited to:

Meeting with directors of planning and buying to align goals for key campaigns and store openings

Bringing campaigns within goal parameters using an understanding of campaign needs

Negotiating costs and added value with stations, sharing competitive and trends vs. national benchmark pricing

Evaluating and trending ratings and impressions using Nielsen Live + Same Day data to ensure campaigns deliver at time of post

Understanding Nielsen data for rank and share of media opportunities within sponsorships and audience coverage

Maintaining exemplary relationships and clear communication with station reps and vendors

Taking ownership of desk workflow, including booking schedules, maintaining makegoods and communicating market changes to the director

Communicating accounting needs at time of invoicing and clearing discrepancies

Evaluating post at completion of campaign

(10% of time) Provides POV evaluation of client-requested needs, such as sponsorships, sports games, buying strategy and audience nuances per market

Required Skills/Abilities:

Excellent market and rep relationship skills

Excellent interpersonal and client relationship skills

Strong media knowledge within local buying and planning

Excellent organizational skills, with attention to detail/file saving and sharing

Strong time management with ability to hit deadlines for planning, buying and execution

Ability to prioritize tasks and delegate when appropriate

Proficient in Mediaocean/Prisma, Nielsen, Microsoft Office Suite, SQAD

This is a remote position.