Senior Paid Media Strategy & R&D Lead (In-Person) — Maitland, FL

Bodenvy is hiring a Senior Paid Media Strategy & R&D Lead to work from our Maitland office (in person only). This role is for someone who loves improving performance through structured experimentation, not someone who just “keeps campaigns running.”

If you’re the type of person who gets bored maintaining the status quo — and you naturally ask “what test should we run next, and how will we know it worked?” — you’ll fit here.

About Bodenvy

We’re a growing medical aesthetics company with a serious focus: body sculpting and high-performance outcomes. We’re also expanding: franchising nationwide, building a stronger marketing engine, and scaling what works.

#1 CoolSculpting provider in the nation every year since 2020 (per manufacturer reporting)

Specialist-focused, process-driven business

We care about downstream results: booked consults, show rate, buyer conversion, paid revenue, and ROAS — not vanity metrics

This is NOT

a vendor-management role

a “strategy-only” role

a junior campaign manager role

a remote position (it’s in-office)

What you’ll own

Your primary responsibility is Paid Media R&D:

Build structured, cross-platform testing plans based on business goals

Define KPIs and success criteria before launch

Test offers, messaging, audiences, creatives, landing approaches, and campaign structures

Identify what to scale, what to cut, and what to test next

Turn performance findings into repeatable playbooks we can deploy across locations

Secondary responsibility is platform maintenance/support:

Help keep active campaigns healthy and optimized

Assist with performance monitoring, pacing, and basic hygiene across platforms

Platforms (now + future)

Google Ads + Meta Ads (must be strong hands-on)

TikTok experience is a strong plus, and familiarity with other paid channels is a plus

Platform expansion is part of the job: we’re building a testing engine that can expand into additional channels over time (TikTok, YouTube, DSP, emerging platforms). You don’t need to be an expert in every channel today — but you must be the type of operator who can evaluate new platforms, design controlled tests, and make clear scale/kill decisions based on real data.

How success is measured

This role is judged on downstream performance, not just CPC/CPL:

lead quality

booked consults

show rate

buyer conversion

paid revenue

ROAS and efficiency over time

Experience requirements (important)

To be considered, you must have:

3+ years of hands-on, in-platform experience personally building, launching, and optimizing campaigns (Meta and/or Google)

Target: 5–8 years total paid media experience overall

You can’t be “strategy only” — you must have personally worked inside ad accounts

We strongly prefer candidates who have succeeded in structured W-2 team roles (not only freelance/agency contracting), because this role requires long-term consistency, tight collaboration, and operational discipline.

What we’re looking for

Highly proactive, organized, and analytics-driven

Deep testing mindset and structured experimentation habits

Strong judgment: knows what matters and what doesn’t

Comfortable working closely with marketing + tech teams

Team-first, low ego, no drama, no “that’s not my job”

Location

Maitland, Florida — in person only. Remote work is not available.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchise. All inquiries about employment at this franchise should be made directly to the franchise location, and not to bodenvy Corporate.