JOB LEVEL
P40
EMPLOYEE ROLE
Individual Contributor

About the Role

Adobe is transforming how enterprises design at scale. Firefly Design Intelligence (FDI) brings generative AI directly into the creative workflow - empowering designers to create, reflow, and adapt layouts intelligently across formats, brands, and channels. At the heart of this transformation are style systems and brand-aware intelligences that ensure every design aligns with brand identity while accelerating creative output.

We’re looking for a Senior Product Manager to lead the evolution of Firefly Design Intelligence - driving how design intelligence, automation, and brand governance come together inside tools like Illustrator and Photoshop . You’ll define how creative systems learn from brand context and scale across users, formats, and campaigns. This role is ideal for a PM who loves design tools, understands the creative process deeply, and knows how to turn AI capabilities into magical, high-impact workflows.

What You'll Do

• Own the product vision and roadmap for Firefly Design Intelligence - focusing on layout generation, adaptive design, and brand-aware creative automation.

• Define and scale workflows , enabling designers and admins to capture, share, and evolve design intelligence across teams and projects.

• Partner with AI, design, and engineering teams to infuse Firefly-powered intelligence into first and 3 rd party creative products and via plug-ins and future native integrations.

• Instrument data and feedback loops to measure creative efficiency, design reuse, and engagement across enterprise customers.

• Collaborate with GenStudio teams to align Firefly Design Intelligence with Adobe’s broader brand and content supply chain strategy.

• Engage directly with designers and enterprise brand teams to understand layout challenges, brand governance needs, and opportunities for AI augmentation.

• Translate user insight into actionable requirements and ship product experiences that balance creativity, control, and compliance.

What You'll Need to Succeed

• 5-7+ years of product management experience in creative tools, design automation, or AI-driven productivity platforms.

• Proven ability to translate complex AI/ML or creative workflows into simple, intuitive user experiences.

• Familiarity with Illustrator, InDesign, or other layout tools and how designers think and work.

• Strong technical grounding in generative AI , LLMs , or structured metadata systems.

• Excellent communication, storytelling, and cross-functional alignment skills - you can inspire designers, engineers, and enterprise stakeholders alike.

• A builder’s mindset: curiosity, execution velocity, and empathy for creative users.

Preferred Qualifications

• Background in design systems, brand guidelines, or content production automation .

• Experience with AEM Assets , DAMs, or brand management platforms.

• Familiarity with plug-in ecosystems (e.g., CEP, UXP, or App Builder) or integration frameworks .

• Demonstrated experience shipping AI-augmented creative workflows that balance automation with creative control.

• BA/BS in Computer Science, Design, Engineering, or a related field.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $122,200 -- $234,200 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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