Job Title:

Senior Personalization Strategist

Overview:

Overview:
As a Senior Personalization Strategist you will act as a strategic partner to Tier 0-1 customers, designing and delivering data-driven personalization programs that drive measurable uplift. You will shape multi-quarter campaign roadmaps, translate insights into innovative concepts, and own campaign performance across your portfolio, working cross-functionally to execute a cohesive personalization vision. This role requires advanced personalization expertise and the ability to lead complex customer initiatives from end to end.

Role:
Advanced Personalization Strategy & Innovation
- Design and oversee complex, insight-driven personalization roadmaps that span multiple channels, targeting strategies, and KPIs.
- Own the health of the campaign portfolio across accounts, proactively managing risk, pacing, and value creation.
- Develop executive-level narratives that tie campaign performance to strategic business outcomes.

Value Planning & Measurement:
- Build and maintain account-level and vertical-level value frameworks, surfacing the ROI of use cases and campaigns.
- Lead quarterly roadmap planning cycles, define campaign sequencing models, and contribute to renewal strategies through measurable impact narratives.
- Own and evolve value scorecards across your book of business and support internal enablement with case studies and impact reporting.

Commercial Strategy & Renewals
- Partner with Customer Success and Sales to shape renewal conversations and identify upsell opportunities.
- Support commercial discussions with strategic roadmap data, performance benchmarks, and use case expansion strategies.

Subject Matter Expertise:
- Act as a go-to expert in a defined domain (e.g., AI, financial institutions, retail strategy, analytics, segmentation).
- Provide guidance and thought leadership internally and externally to advance customer success and innovation.

Cross-Functional Influence & Stakeholder Management:
- Act as a senior point of contact for customer executives and cross-functional internal teams (Sales, CS, ITPM, TAM).
- Drive alignment on prioritization, campaign planning, and delivery timelines through structured collaboration frameworks.

Operational Excellence & Escalation Ownership:
- Define standards for personalization innovation, roadmap deliverables, and solutions commercial success
- Partner with internal delivery leads to streamline operational workflows and improve efficiency across pods

Mentorship & Team Enablement:
- Coach Consultants and Associates on personalization, planning and customer communication
- Contribute to training materials, onboarding resources, and reusable playbooks to raise team-wide delivery quality

All About You:
- 5-7+ years in consulting, strategy, digital marketing, or customer success roles, ideally in a SaaS or agency environment
- Proven experience delivering complex, measurable marketing programs using data insights and analytics
- Strong grasp of personalization, A/B testing, segmentation, and performance marketing concepts
- Exceptional communication and presentation skills, with experience engaging executive-level stakeholders
- Comfort working cross-functionally in a fast-paced environment
- Strategic thinker who can translate technical performance into business outcomes
- Experience with tools like Google Analytics, Adobe Analytics, or similar analytics tools is a plus

Base Salary- 130,000-140,000

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