We are looking for a talented Email Marketing Specialist to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end and managing email databases for optimal data integrity. You should have knowledge & experience with Mailchimp, ActiveCampaign, Sendgrid, and other top-tier ESP’s. You should be someone who’s passionate about marketing and providing a first-class customer experience that can engage our customers, drive revenue and build brand loyalty. You must possess a strong understanding of email marketing principles, triggered campaigns, email testing and optimizing performance. Reports to the Digital Marketing Manager.

Essential Functions and Responsibilities: Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• Plans, builds and executes cross-channel communications, campaigns and nurture programs in a flexible and
• timely manner
• Manages set-up and configuration of data-driven campaigns ensuring deliverability
• Works with stakeholders create and implement test strategies, including A/B multivariate testing that maximize
• conversions
• Understands workflow processes and systems within a marketing/sales cycle
• Solid technical skills and expertise with HTML and CSS optimized for email deployment
• Proofreads emails for clarity, grammar and spelling
• Ensures mobile-friendly email templates
• Creates / collects copys for email communications, including internal company updates
• Optimizes our email templates using graphics, personalization and advanced features
• Constructs & manages our email databases to ensure list hygiene & integrity
• Oversees campaigns from creation to reporting to analysis with suggested improvements
• Reports on sales revenue generated from email marketing efforts
• Ensures emails follow industry policies and best practices
• Keen eyes and aptitudes for troubleshooting with solutions led approach
• Performs other related duties as assigned

Knowledge, Skills, and Abilities:

• Proven work experience as an Email Marketing Specialist or Digital Marketing Operations
• Expert understanding of ESP’s including, but not limited to, Mailchimp, ActiveCampaign, Sendgrid, Sendy/AWS hosted
• Hands on experience with HTML and content management systems
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines
• Comfortable in a diverse and fast-paced environment
• Goal-oriented, organized team player

Required Qualifications:

• 4+ years of experience with email campaigns or digital marketing

Preferred Qualifications:

• B.A./B.S. Degree; degree in Marketing

_ Served with Honor is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, _national origin, age, marital status, disability or any other basis prohibited by law.