Job Title : PPC Specialist / Digital Advertising Specialist / Digital Marketing Specialist Location : Plano, Texas (in-person) Salary : $65,000 - $80,000 per year Reports to : Marketing Director Company : Service Star Brands Website : www.servicestarbrands.com Service Star Brands, a private equity-owned, fast-growing home services platform in Plano, Texas, is seeking a skilled and experienced Digital Advertising Specialist to join our dynamic marketing team. We operate eight brands focused on providing exceptional services in the plumbing and HVAC sectors across multiple geographies. This is an exciting opportunity for a candidate with a strong background in paid media and a passion for digital marketing. Responsibilities : * Develop, manage, and optimize paid media campaigns across Google AdWords, Facebook, and other platforms, with a primary focus on building out new campaigns for plumbing services and managing ongoing campaigns for HVAC services * Oversee and manage active campaigns for multiple brands and locations, ensuring ongoing optimization and performance improvements * Collaborate with the Marketing Director to develop paid media strategies, including serving as a paid media strategist, in alignment with overall marketing and business goals * Monitor, analyze, and report on campaign performance, identifying opportunities for improvement and optimization * Manage campaign budgets to ensure maximum ROI * Conduct keyword research, competitor analysis, and ad copy development * Stay current with industry trends, best practices, and platform updates to implement new strategies and tactics * Collaborate with internal teams to develop and execute landing pages and other website elements for optimal conversion rates * Report monthly marketing KPIs to the leadership team and general managers * Contribute to generating new content for marketing campaigns * Assist with email marketing initiatives * Work with the operational team to suggest new special discounts, promotions, and other commercial ideas to attract new customers Requirements: * Minimum of 3 years of experience in paid media campaign management, with a strong focus on Google AdWords * Bachelor's degree in Marketing, Advertising, or a related field is preferred * Google Ads Certification and Facebook Blueprint Certification preferred * Proven track record of driving results through paid media campaigns * Familiarity with Facebook Ads and other paid media platforms * Strong analytical skills and ability to draw insights from campaign data * Excellent communication and collaboration skills * Ability to work independently and manage multiple projects simultaneously * Experience with both plumbing and HVAC industries is preferred At Service Star Brands, we believe in fostering a culture of growth and collaboration. We offer competitive salaries, standard benefits, and opportunities for professional development. If you are a talented Digital Advertising Specialist with a passion for driving results and a desire to join a growing organization, we want to hear from you! To apply, please submit your resume and any relevant materials. We look forward to reviewing your application! Company Description Service Star was formed in 2020 when it partnered with K&S Heating and Air Conditioning and Lex Air Conditioning to grow and expand while offering comprehensive service solutions to meet all our customer's needs. Service Star continues to look for brands to acquire and partnership opportunities as we grow to expand our available residential services. The combined knowledge of over 25 years of industry experience helps to improve customer satisfaction.
Service Star was formed in 2020 when it partnered with K&S Heating and Air Conditioning and Lex Air \r\nConditioning to grow and expand while offering comprehensive service solutions to meet all our customer’s \r\nneeds. Service Star continues to look for brands to acquire and partnership opportunities as we grow to expand \r\nour available residential services. The combined knowledge of over 25 years of industry experience helps to \r\nimprove customer satisfaction.