Business Communications Specialist
Job Description : Business Communications Specialist
Revised Feb 2019
Part time Non Exempt Position Benefit Level Part Time
Who we are and what we do:
General Position Description: Part time position providing and promoting strategic communications between various parties critical to the success and growth of the business. Position will include creating written and print copy, working with local media for radio and creation of marketing and sales collateral pieces. Will create presentations for sales team. Will communicate to clients. Prospects, referral sources, employees, subcontractors and vendors. Will monitor projects and leads and will provide strategic insight for business development team to act on additional opportunities. Will be part of the business development team provide analytical data. Will be part of the front office team working on in bound phone response.
Reporting Relationship: Business Development Manager
Working Relationship: Front office Team Sales and Business Development team
Supervisory Relationship: None
Job Schedule: Minimum of 3 days in the office 8am-5pm Some work may be able to be done from home to allow for modified in office schedule
Position Description Amplified:
Business Development Team Support
Provide Analytical data regarding sources of leads and jobs
Instruct team and monitor the critical data gathering process to allow for informed decisions to be made regarding sources of business
Provide presentations for sales team to use as part of marketing and sales process
Monitor incoming and past business clients for new opportunities to cross sell or to re touch for future business
Attend Weekly sales meeting providing critical data, information to business development team
Insurance Referral Source Development and on going relations in this key business vertical
Identify on each project the 4-5 critical pieces of information needed to properly determine the lead source, the influencers etc. Be sure all pieces are properly logged to allow for statistical analysis
Create Case Studies and job review presentations to be presented to insurance agents and adjusters to document success on their projects
Execute established communications process to current projects including to the customer, the agent, the adjuster and any other critical person to the project to advance our brand
Enhance relationships with key referral sources including insurance agents. adjusters , property mangers etc
Identify and develop opportunities to advance the referral relationship with agents, adjusters, property managers ect.
Establish the critical link to our customers so they know all that we do and how well we do it and allow them to refer and use all of our services.
Position Requirements
Recruiting and existing employee communications
Work with Management Team to develop and execute a consistent recruiting process for bringing in staffing to meet business needs
Seek out sources for employee referrals and look for opportunities to create a pipeline of for new hires
Create Collateral materials for promoting staffing
Develop and execute process to keep employees informed and engaged with the company
Develop and maintain in house ServiceMaster TV network
Maintain social media for recruiting and informing
Create employee newsletter put together quarterly
Vendor and Sub contractor Relations
Create and manage program for communications to our subcontractors and vendors to keep them informed about such things as
Employment opportunities
Case Studies of types of jobs we do
Employee news
Events and Activities
Social media and Internet communications
Manage the website upgrades with website company to maintain image and brand of the company
Manage company social media presence including timely and interesting postings and blog submittals
Identify and follow up on digital and online online referral, endorsement and testimonial opportunities
Work to identify and implement opportunities to leverage our social media campaigns into more business opportunities
Review and report on the dashboard analytics of our ongoing digital campaigns
In Person and out of office activities
Communicate with agents in their office regarding projects that we are doing for or with them, Promote future relationship
Make in person presentations at and for possible recruiting and employee referral sources
Co ordinate and host out of office business development events such as CE Courses, special promotional events
Business forms and Marketing Collateral
Review and update business forms, documents and sales collateral
Maintain adequate supply of current business documents and collateral materials
Advertising and promotional events
Help develop outside advertising and targeted promotional events including some of the following:
Radio advertising
Print and other media promotions
Special Branding Events such as open houses,
Promote and Administer the In House Educational Marketing program
Manage the front digital display sign content
Past , Present and Future Customer Development
Review new and incoming jobs and leads for opportunities for cross selling, add onsales or relationship leveraging
Implement campaign to let all prospects, customers and contacts know what we do
Develop a drip marketing campaign to keep past current and future clients active and engaged with us
Communicate opportunities to all internal stake holders
Phone and Inbound communications duties
Participate in the phone tree rotation making sure we communicate and connect to all phone calls
Monitor and review recorded calls that result from our web or digital campaigns, Report on quality of call handling
Develop collateral materials to help improve phone answering efforts
Develop a boomerang response to get critical information into customers hands immediately after they call in to the office
Administrative duties and support of Operations
Help with support operations in the Restoration and Recon dept which might include
Preparation of contracts and agreements
Preparation of invoices
Help with Business spikes in Restoration division