Job Description

We’re looking for a versatile, experienced, entrepreneurial, and self-starter individual contributor for an opening on our team. In this role, you will focus on driving the strategic co- marketing planning and activation efforts with our top alliances partners, both globally and working with regional marketing, sales and enablement leaders and teams.

You will create marketing co marketing strategies that increase awareness and set the marketing foundation for some of our most innovative platform partnerships for ServiceNow. You will be responsible for the marketing direction, creation, and execution of co-marketing strategies and comprehensive lead generation programs to drive NNACV, retention, cross-sell, upsell and key initiatives. In partnership with key channel leaders, global and regional marketing, partner, and product marketing teams, you’ll define and implement joint awareness and demand generation programs that drive long term business value.

What you get to do in this role: ****

Essential Functions:

• Develop and manage the co-marketing strategy and motion for priority partners maximize growth opportunities
• Work with ServiceNow channel teams to understand the demands of the business, gather insight and translate these business needs into the wider marketing plan
• Be a key player in setting the strategy for global channel marketing and the way we work together to jointly sponsor, activate, and engage to make the most of the demand efforts
• Collaborate across virtual teams to increase and drive ServiceNow’s share of mind within our strategic alliances and ServiceNow
• Build cross functional relationships within ServiceNow and with selected partners
• Ensure ongoing engagement to support business growth and partner satisfaction
• Develop and support metric collection, analysis and KPIs to measure the effectiveness and impact of programs and ROI of channel marketing strategy, initiatives, and programs
• Multi-Partner marketing relationship building, programs and opportunity execution

Qualifications

To be successful in this role you have:

• 12+ years of marketing experience
• Extensive channel marketing experience, global preferred (7-10 yrs+), working with executive level internal and external clients/partners, acting as the representative a company
• Must have experience with hyperscalers such as Amazon, Microsoft, Google, or SAP, Oracle and others.
• Must have experience working with AWS in a Partner Marketing capacity.
• Knowledge and experience of defining joint partnerships on both product and GTM fronts
• Nuanced understanding of the cloud market and competitive dynamics/customer adoption behavior
• Ability to work with differing priorities, multiple projects, and virtual teams and partners, with excellent leadership and collaboration skills
• Experience working in enterprise technology, data and analytics, SaaS, ISVs, Global, and Regional Sis
• Experience working cross-functionally with Partner teams, Sales, Engineering, Product Management,
• Experienced in creating compelling marketing content and marketing campaigns
• Excellent budget management and project tracking
• Thrives in fast-paced, changing environments with the ability to drive progress and change
• Flexibility and a proven ability to work successfully in cross-functional environments
• Strong presentation, writing and communication skills required
• Preferred MBA or BA with significant experience

For positions in California (outside of the Bay Area), we offer a base pay of $134,190 - $234,810, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location. For individuals who will be working in the Bay Area, there is a pay enhancement for positions located in that geographical area; please contact your recruiter for additional information.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at talent.acquisition@servicenow.com for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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