Job Description
TEAM
AMS Events team is a group of very dynamic highly skilled events professionals that continuously redefine the events industry through strategic approach to all aspects of customer engagement. This team has raised the bar in event planning and execution and always finds new and unique approaches to drive great customer experiences.
ROLE
The Sr Marketing Manager, AMS Events will be responsible for managing, organizing and leading the strategic event marketing planning process for the Americas focused on events including tradeshows, roadshows, customer-focused programs (both digital and physical formats). In this role you will deliver flawless customer experience with the key objectives of pipeline generation, CxO engagement, and customer retention. You will work closely with the marketing organization as well as cross-functionally to ensure all teams are integrated and supporting the event plans.
WHAT YOU GET TO DO IN THIS ROLE:
· You will define and execute the event strategy, tactical plans and project management from beginning to end, including all logistics, on site execution and post event metrics/analysis to drive pipeline generation.
· You will be expected to learn and have a solid understanding of ServiceNow products, strategy and messaging as well as be familiar with our top accounts.
· In addition to standard event portfolio you may be called upon to manage/lead other programs such as but not limited to: customer advisory boards, mobile experiences, digital experiences and/or executive programs.
· You will work in a matrixed environment with an integrated marketing team and facilitate cross-functional team meetings to execute events plans, ensure objectives are met and track and report show ROI.
· You will develop and maintain detailed event budgets ensuring each budget is reconciled on target.
· You will leverage the AMS marketing events planning templates for team consistency.
· You will maintain event planning documents per event to capture all planning elements and activities (i.e., booth drivers, messaging, social media, communications strategy, etc).
· You will work closely with the digital teams to plan and execute digital surround strategy.
· You will partner with Campaign Marketing and Sales to drive customer on site meetings and coordinate meeting logistics.
· You will determine and deploy innovative, yet effective attendee engagement activities
· You will manage all event logistics pre show and onsite.
o Tradeshow logistics inclusive of working with the exhibit house regarding booth design, graphic production, shipping, booth set-up and tear-down, booth placement, labor, lighting, carpet, and furniture rental
o Roadshow logistics inclusive of venue sourcing, space allocation, AV, F&B, registration, third party vendor management
Qualifications
Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or talent.acquisition@servicenow.com for assistance.
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