Job Description

TEAM  

ServiceNow is committed to helping customers to deploy and adopt the solutions and products that they’ve purchased. By accelerating their time to value, we’ll add to our enthusiastic community of ServiceNow champions, and develop and maintain the loyalty of our customers.

This role will work within the Global Integrated Campaigns team. The GIC team is a global organization. We are a fun, fast-paced team that works hard to develop and drive marketing strategy and results, in partnership with Product & Solutions Marketing, Demand Marketing, and the wider organization. We are humble in our achievements, but hungry to change the landscape with great marketing, and we win as a team.

ROLE 

This role will work within the GIC Success Campaigns team to develop integrated marketing campaigns that support the Digital Customer Journey. The role will include development of campaign strategy, driving global activation, and coordinating reporting on campaign effectiveness.

The role engages a cross-functional team from Geo and Area Marketing, central disciplines such as Brand, Strategic Events, Digital, Customer Stories, Customer Success, Partners and Content, and non-marketing partners such as Sales. We work to drive alignment against a clear vision to support the business objectives, and to report upon this. We are customer-aligned and customer-first in our mindset, crafting great, relevant experiences to support our customers’ success.

GIC is a global organization and requires flexibility and partnership to be successful. We draw together the best marketing minds in ServiceNow to create world-leading experiences that level up the entire organization.

WHAT YOU GET TO DO IN THIS ROLE: 

·       Design the Digital Customer Journey: You will drive the entire post-purchase journey, beginning when a deal closes, and covering onboarding and deployment, through adoption and renewal.

·       Omni-channel approach: You will have access to all of ServiceNow’s marketing and promotion channels in order to help our customers.

·       Campaign creation and activation: Work closely with key stakeholders in Product Marketing, Product Management, and third-party agencies, develop highly effective end-to-end Digital Journey campaigns (including but not limited to digital marketing, paid, and owned media, email, and direct mail programs, webinars, events, account-based marketing, etc.) aligned to the customer journey and optimized to accelerate our customers’ time to value.

·       Personas: Work with product marketing and content teams to bring defined personas to life, working with marketing ops to help create segmented lists for the various customer journeys.

·       Content: Content creation and management to drive collaboration of deliverables across various teams, including digital, social, paid media, communications, operations, and more (including videos, infographics, eBooks, emails, white papers, displays, blogs, social, case studies, webpages, advertising collateral).

·       Analytics: Work with marketing operations to ensure all tracking requirements are in place for necessary performance reporting. Manage a cadence of reporting, analytics and monitor program performance with a focus on optimization and driving deployment and adoption.

Qualifications

In order to be successful in this role, we need someone experienced at: 

·       12+ years of relevant marketing experience in B2B technology industry with a solid ability to strategically develop integrated campaigns, programs, and activities.

·       Deep experience working with personas and Journey Mapping.

·       Experience working with global teams and external partners, with a proven ability to build collaborative relationships.

·       Self-starter with high energy, “can do” personality, and desire to thrive in a fast-paced growth environment.

·       Exceptional project management skills coupled with a particular desire to manage project timelines and deliverables.

·       Knowledge of digital marketing trends and tools; ability to bring in innovative ideas and best practices, with an emphasis on integrated marketing.

·       An enthusiastic team player with excellent communication and interpersonal skills.

·       Embodying the ServiceNow Leadership principles - Drive Results, Lead Change, Win as a Team, and Grow Your team and Yourself

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

All new employees hired in the United States are required to be fully vaccinated against COVID-19, subject to such exceptions as required by law. If hired, you will be required to submit proof of full vaccination or have an approved accommodation, by your start date. Visit our Candidate FAQ page to learn more.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at talent.acquisition@servicenow.com for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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WORK PERSONAS

Work personas are categories that are assigned to employees depending on the nature of their work. Employees will fall into one of three categories: Remote, Flexible or Required in Office. 

REQUIRED IN OFFICE

A required in office work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office. This persona is required to work from their assigned workplace location 100% of the work week based on the business needs of their role.

FLEXIBLE 

A flexible work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office and will work from their assigned workplace location roughly 3 days/week or less (generally around 40-60% of the work week). Flexible employees may choose to work the remaining working time from their workplace location or home. Flexible employees are required to work within their state, province, region, or country of employment.

REMOTE

A remote work persona is defined as an employee who performs their responsibilities exclusively outside of a ServiceNow workplace and is not contracted or aligned to a ServiceNow-affiliated office, including those whose place of work (pursuant to their terms and conditions of employment) is their home. Remote employees are required to work within their state, province, region, or country of employment.