Job Description

The Global Integrated Campaign (GIC) function drives marketing at scale for ServiceNow by developing the strategy, plan, localization and delivery of globally consistent campaigns that drive awareness for our brand and our solutions and generate pipeline.

We are seeking a marketing enablement expert with cross-functional collaboration skills to join the team.

Marketing at ServiceNow is embarking on a transformation journey on our path to $15B.  This role is designed to support that strategy as we do marketing at scale.  This means defining a comprehensive and ongoing stakeholder enablement plan as we launch global integrated campaigns, ensuring successful activation in the market. You’ll design and drive integrated enablement strategies, partnering with the GIC Office, Communications, and Marketing Enablement teams to drive clear understanding of what GIC is, how to engage, and how to activate global integrated campaigns to help drive revenue across the global solutions framework. In addition, this role will drive and implement the enablement for key transformation initiatives driven by GIC. You will be a key partner in helping the ServiceNow Marketing organization move along on its transformation journey.

The right candidate will have a proven record of the ability to lead by influence using clear, consistent communications and cross team collaboration across various levels in an organization including senior leadership.

WHAT YOU’LL BE DOING:

• Design, manage, implement and syndicate holistic GIC enablement plans to 1) increase activation of integrated global campaigns in the regions; 2) increase transparency and trust as we roll out transformation initiatives across the organization
• Collaborate closely with the global campaigns team to align enablement motions to campaign launches and releases
• Partner with Global Marketing Enablement team to embed campaign-related enablement into the overall marketing enablement plan
• Partner with the GIC Performance & Insights leader to build enablement motions into reporting standards, dashboards, and self-serve data models
• Work hand-in-hand with GIC Chief of Staff and team to build clear, cohesive and integrated communications into all enablement motions
• Drive ongoing activation of global integrated campaign enablement
• Gain buy-in for enablement from key stakeholders across the marketing organization
• Identify, share and scale enablement best practices related to global integrated campaign across the organization

Qualifications

REQUIREMENTS:

• BA/BS in Marketing, Business, or related field
• 12+ years of experience in B2B Marketing and/or communications functions
• Global marketing experience preferred
• Passion for employee experience and people development/enablement
• Expert-level verbal and written communications skills
• Excellent attention to detail and project management skills
• The ability to lead by influence at all levels globally and locally
• Demonstrated ability to work across functional and geographic boundaries
• Ability to manage multiple priorities and work independently
• A proven track record of success in ambiguous and complex environment
• High level of business, executive, and marketing acumen
• Highly motivated individual who thrives in a high growth environment and is readily adaptable to changing market and organizational dynamics
• Natural curiosity and excitement to stay abreast with the latest marketing technology trends and best practices

JV20

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

All new employees hired in the United States are required to be fully vaccinated against COVID-19, subject to such exceptions as required by law. If hired, you will be required to submit proof of full vaccination or have an approved accommodation, by your start date. Visit our Candidate FAQ page to learn more.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at talent.acquisition@servicenow.com for assistance.

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WORK PERSONAS

Work personas are categories that are assigned to employees depending on the nature of their work. Employees will fall into one of three categories: Remote, Flexible or Required in Office. 

REQUIRED IN OFFICE

A required in office work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office. This persona is required to work from their assigned workplace location 100% of the work week based on the business needs of their role.

FLEXIBLE 

A flexible work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office and will work from their assigned workplace location roughly 3 days/week or less (generally around 40-60% of the work week). Flexible employees may choose to work the remaining working time from their workplace location or home. Flexible employees are required to work within their state, province, region, or country of employment.

REMOTE

A remote work persona is defined as an employee who performs their responsibilities exclusively outside of a ServiceNow workplace and is not contracted or aligned to a ServiceNow-affiliated office, including those whose place of work (pursuant to their terms and conditions of employment) is their home. Remote employees are required to work within their state, province, region, or country of employment.