Summary
Plans and manages classes and event activities. Prepare post marketing and event analysis inclusive of ROI and Profit and Loss. Coordinate classes, events, meetings and trade shows by identifying, assembling, staffing, and organizing all off site and on site events for multiple retail locations. On site management, will be required for all events including establishing contacts, developing schedules and assignments, and helping with sales transactions. Market Retail locations using traditional marketing methods, social media, and on and off site POP. Assist and coordinate with any and all media production regardless of the distribution method.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Develops, prioritizes, and implements tactical project plans, including customer promotion programs, press events, local sales events, and trade show activities.
Prepares detailed proposals of events for executive team approval. (timelines, venues, suppliers, legal obligations, staffing, and budgets).
Securing and booking suitable locations.
Planning room layouts and the entertainment program and preparing and all event on site packets and papers. Ensuring insurance, legal, health, and safety obligations are adhered to.
Coordinating venue management, caterers, stand designers (booth and venue set up), and contractors and equipment for hire.
Negotiates contracts and maintains relationships with preferred vendors.
Compiles estimated cost models, submits final budget, tracks budget statistics, and prepares management reports. Assists in theme, demo, and exhibit space layout development for trade show booths.
Makes space reservations for trade show booths, and coordinates shipping of booth materials, booth setup, staffing, demos, and lead collection.
Manages the creation of internal and external promotional pieces.
Coordinates registration and payment procedures, promotional advertising and mailings, and corporate sponsorship activities.
Organizes required catering services and room and communication equipment setup. Manages on-site staffing and registration.
Determines appropriates responses to problems and emergencies.
Provides project status updates.
Keeps a detailed event file on each and every event inclusive of pre and post financial information, contact information for all vendor partners, invoices and receipts for all expenses, and a detailed labor breakdown for all employees.
Create local store marketing strategies and campaigns and undertake all duties necessary to deliver such strategies and marketing objectives.
Draft and issue press releases, features and editorials for as needed, ensuring that they are written in a professional manner and to meet relevant deadlines, liaising with any 3rd parties, arranging and attending photo-calls to take photos as needed.
Representing or speaking on behalf of Sewing Machines Plus at trade exhibitions, events, and demonstrations.
Measuring and analyzing activity against marketing targets and building on success of activities.
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs work flows and procedures.
Continuous Learning - Pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.
Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
Use of Technology - Demonstrates required skills; uses technology to increase productivity.
Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully.
Project Management - Develops project plans; coordinates projects; communicates changes and progress; completes projects on time and budget.
Customer Service - Responds promptly to customer needs; solicits customer feedback to improve service ; meets commitments.
Communications - Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed.
Cooperation - Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations.
Managing Customer Focus - Promotes customer focus; monitors customer satisfaction; develops new approaches to meeting customer needs.
Teamwork - Gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; supports everyone's efforts to succeed.
Adaptability - Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
Consultative Selling - Qualifies potential customers; builds rapport and establishes trust; asks questions to discover client business needs; applies product and market knowledge effectively; presents solutions that meet customer objectives.
Personal Appearance - Dresses appropriately for position.
Sales Skills - Achieves sales goals; initiates new contacts; maintains customer satisfaction; maintains records and promptly submits information.
Attendance/Punctuality - Is consistently at work and on time.
Dependability - Keeps commitments; commits to long hours of work when necessary to reach goals.
Initiative - Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.
Innovation - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others' attention.
Judgment - Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.
Planning/Organizing - Prioritizes and plans work activities; uses time efficiently; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
Quality - Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
Quantity - Meets productivity standards; completes work in timely manner; strives to increase productivity; works quickly.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience Bachelor's degree from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
Language Skills Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.
Mathematical Skills Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Reasoning Ability Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Computer Skills To perform this job successfully, an individual should have knowledge of Spreadsheet software; Word Processing software; Inventory software and Internet software.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is frequently required to stand; walk; sit and talk or hear. The employee is occasionally required to use hands to finger, handle, or feel; reach with hands and arms; stoop, kneel, crouch, or crawl and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.