Shani Darden Skin Care is passionate about helping people achieve their best skin through education
and simple skin care routines, centered on powerful treatment products that deliver real results. Shani
Darden Skin Care is seeking a best-in-class Creative & Content Director to drive forward the creative
vision of the brand by leading and inspiring the design team across all visual touchpoints.
The Creative & Content Director is responsible for leading strategy, ideation, creation, execution, and
dissemination of superior creative content across the brand including – marketing campaigns, product
packaging, digital footprint, experiences, social media platforms and more. In this role, you will support
the overall direction and strategy of the Shani Darden brand identity in close partnership with brand
founder, CMO and cross-functional teams.
The right candidate for this role is a skincare enthusiast with impeccable taste and a passion for
storytelling and bringing a founder’s vision to life. They’re a natural leader who can inspire and lead a
design team to bring to life an innovative unified vision across mediums to drive the brand’s strategic
initiatives.
What You’ll Do
The role is responsible for synergizing brand identity across all areas where we engage with the Shani
Darden Skin Care consumer. This person will be tasked with continuing to evolve creative and content
brand pillars while thinking strategically about branding, design, and commercial viability. On a day-to-day
basis, you will be managing end-to-end execution for campaigns, digital design, photography, social
media content, packaging, retail displays and brand experiences.
The role will lead a team that creates all brand imagery, digital marketing, advertising, social creative,
packaging and retail touchpoints. The role will require equal parts creative direction and team leadership
to grow Creative and Social teams. This person will partner cross-functionally with the marketing, sales,
product development and digital teams to drive the company’s brand vision.
This role blends brand creative direction, content strategy and leadership:
Creative Direction
• Define the creative vision for and execute best-in-class brand concepts, 360 marketing
campaigns, product and content
• Direct & produce all photo and video shoots across all channels in partnership with design
lead
• Ensure the brand is presented in a clear, cohesive manner, supporting all business & brand
objectives across an omnichannel landscape
• Work closely with Brand Marketing & Founder to ensure that the brand is represented in the
highest regard across all assets
• Develop strategies and best practices for to continually develop commercially successful
assets and evolve the brand's expression in partnership with channel leaders
• Bring in new creative ideas including digital, visual & packaging trends
Content Strategy
• Content direction & execution
• Platform-specific strategies
• Increase output of all social content
• Understand data and analytics and turn into action and assets that drive audience growth &
engagement across platforms
• Lead the development and execution of new social content to support brand pillars and
product launches
• Bring creative innovation to brand’s social channels and stimulate the development of new
ideas with social team
• Proactively track trends in culture, design, user experience, and social media
• Oversee content calendar across all channels
• Maintain consistent social tone of voice and aesthetics across channels
Leadership
• Grow team in developing on-brand, high-performing and relevant creative
• Organize team workflow and manage production schedule
• Develop & mentor team to help facilitate their career growth
• Manage budget, prioritizing projects and team resources effectively
• Ensure that the team is creatively inspired, engaged & motivated by the strength of the work
they are putting into market
Who You Are
This individual will act as a thought leader in the organization, collaborating closely with founder, CMO
and cross-functional teams. It will require a strong understanding of the brand and business goals, and
the ability to think outside the box.
This position requires a proactive creative leader with an entrepreneurial mindset and passion for brand
strategy, building, storytelling, and innovation. The role requires comfort working and operating within
startup budgets.
Superior communication skills and confidence in managing varying levels of stakeholders are essential.
Education & Skills
• 10-12+ years of experience within creative & content fields in beauty/wellness or luxury retail
• Passion for brand development and storytelling
• Proficient in the digital world and emerging platforms with deep knowledge in running best-inclass
social media campaigns
• Experience in commercializing luxury beauty products
• Must be an excellent communicator, natural leader, team player
• Highly organized, with superior attention to detail
• Management experience required
• Adaptable, resourceful, and forward thinking
• Experience working at innovative, fast-paced startups or indie brands is a plus
About Shani Darden Skin Care
Based in Los Angeles, Shani Darden is one of the top estheticians in the U.S. with clients including many
of Hollywood’s biggest celebrities. In 2013 she launched Shani Darden Skin Care with her first product,
Retinol Reform, which quickly became a cult classic. In 2018, Shani expanded her line with a focus on
easy, efficacious products that deliver real results. Shani Darden Skin Care products are currently sold
on shanidarden.com as well as at select retailers across the North America and Europe. We are looking
for passionate, ambitious people who want to be part of a fast-growing, emerging brand and play a key
role in helping to grow and shape the business.