Job Description

Shopify Retail is bringing in-person commerce into the future. Shopify is helping to redefine this new world of in-person selling with new solutions for the future of retail. Shopify Point of Sale is trusted by brands such as Lively, NOBULL, Knix, KOTN, Universal Standard, Soludos, and many more.

We are looking for a Conversion Rate Optimization (CRO) Specialist to join our Retail Demand Gen team. This person will help us build and grow a world-class growth engine that brings more Retail to the world. You'll use your combination of marketing expertise and web optimization background to run experiments across our landing pages that improve the user experience and conversion. 

The ideal candidate has a track record of building and optimizing top-of-funnel marketing programs, with hands-on experience spearheading website and landing page CRO.

RESPONSIBILITIES:

• Lead and execute A/B optimization tests that drive fundamental improvements to the website experience and increase conversion for Shopify Retail
• Partner cross-functionally with creative, data, front-end developers, PMM, and Product teams to ideate and execute on new experiments
• Manage the end-to-end experimentation process including hypotheses creation, test design, goals and estimated impact, test execution, results and recommendations
• Strategize and lead the roadmap for our top of funnel experimentation and ongoing optimization across the website and performance landing pages
• Work closely with channel experts (SEM, Social, SEO, and more) on distribution strategy for experimentation testing roadmap, while ensuring no cross-pollination of tests with other functions
• Lead discovery and testing of opportunities to improve conversion and main KPI metrics
• Interpret data, identify key findings, make recommendations and share learnings based on testing results

Qualifications

• Experience of web optimization 
• Extremely fluent in Google Analytics and other CRO tools
• The ability to thrive in chaos, resolve ambiguity, and think on your feet
• Strong communication skills and experience advocating for your ideas and programs
• Ability to both get in the weeds and think about the big picture
• Experience managing timelines, priorities, and expectations with cross-functional stakeholders
• A strong understanding of experimentation and marketing channel best practices - a deep understanding of what marketing channels should be leveraged to drive volume at the top of the funnel

BONUS POINTS:

• Experience with web optimization and testing structure for international markets (outside of English-speaking countries)
• Experience working in data platforms such as Salesforce, Mode, and Tableau, and/or SQL proficiency

Additional Information

Closing Date: This posting will close April 15, 2022 at 11:59PM (EST) (or once we have received enough applications)

SHOPIFY IS NOW PERMANENTLY REMOTE, AND WE’RE WORKING TOWARDS A FUTURE THAT IS DIGITAL BY DESIGN. THAT LOCATION YOU SEE ABOVE? CONSIDER IT MERELY AN EXAMPLE OF HUNDREDS OF POTENTIAL LOCATIONS SHOPIFY IS HIRING. LEARN MORE HERE: HTTPS://WWW.SHOPIFY.COM/CAREERS/WORK-ANYWHERE

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.