Benefits:

Employee discounts

Flexible schedule

Opportunity for advancement

We are a growing, multi-location boutique retailer seeking to improve our Shopify website's visibility, search performance, and conversion optimization.

We are interested in modern SEO strategies that improve discoverability across:

Google Search

AI search platforms (ChatGPT, Perplexity, Gemini, etc.)

Organic product discovery

Conversion optimization

About Us

Fashion boutique & lifestyle retailer

Shopify-based e-commerce website

Focus on women’s apparel, accessories, gifting, and seasonal collections

Strong emphasis on branding, merchandising, and customer experience

Scope of Work

We are looking for support with:

SEO & Technical Optimization

Shopify SEO audit

Site structure improvements

Meta titles/descriptions

Collection page optimization

Product page optimization

Internal linking

Site speed/mobile optimization

Structured data/schema markup

AI Search / GEO Optimization

Improve visibility within AI-generated search results

Optimize content for ChatGPT/Perplexity style discovery

Create authoritative, well-structured content

Improve indexing and citation opportunities

Content & Growth

SEO-focused blog/content recommendations

Keyword research

Seasonal content planning

Product/category optimization

Conversion-focused recommendations

Analytics & Reporting

Monthly reporting

Organic traffic growth

Conversion improvements

Ranking improvements

Recommendations/action items

We are looking for someone who:

Understands boutique/fashion e-commerce

Has Shopify experience

Focuses on revenue & conversion, not just traffic

Communicates clearly and proactively

Requirements

Examples of Shopify or fashion e-commerce clients

Specific results achieved (traffic, revenue, ROAS, conversions)

Your approach to AI search optimization

Monthly deliverables

Expected timeline/results