Summary

The Shreveport-Bossier Convention & Tourist Bureau (SBCTB) seeks a Public Relations/ Digital Content Manager to promote Shreveport and Bossier City as a destination by way of public relations, social media management, and content collection in Caddo and Bossier Parishes.

In addition to the job-related tasks this individual should thrive handling multiple responsibilities, work cohesively within a team and be inspired to positively contribute to the overall team culture at the Bureau and Sports Commission.

Duties

Oversee and update social media outlets on a consistent basis for Visit Shreveport-Bossier, Boom or Bust Byway, and 318 Restaurant Week

Design and implement social media strategies to align with business goals

Generate, edit, publish, and share engaging content, as well as communicate with followers, respond to queries in a timely manner, promote tourist bureau events, and monitor customer reviews. Social media channels include the following platforms:

o Instagram o Facebook o LinkedIn o TikTok o Twitter o Spotify o Podcasts o Google

Manage 20x49 website, create blog content, and respond to comments.

Create content for bureau e-newsletters, publications, and other promotional assets

Manage SBFunGuide.com by way of event submissions, approvals, and promotions, as well as website updates

Organize media familiarization trips and itineraries for social media influencers and travel writers

Write and disseminate news releases locally, regionally, nationally, and internationally about things to do, eat, see, and experience in the Shreveport-Bossier area, included by not limited to festivals, events, tourism trends and more

Pitch the Shreveport-Bossier area to magazines, podcasts, and other media outlets through media relations, events, and trade shows. Provide regular follow up and interviews with media

Plan, attend and promote bureau events by way of social media, photography, videography, and logistics.

Participate in appropriate professional associations

Partner with the Sports division to assist in promoting various Sporting events occurring throughout Shreveport-Bossier

Assist with the maintenance and content that is pushed out on Bureau operated apps

Report out on progress

Communicating with supervisors and peers

Other duties as assigned

Job Skills

Effective written and verbal communication skills

Experience overseeing an organization’s social media accounts

Ability to work with little supervision

Ability to work independently, quickly and under pressure

Excellent understanding of grammar and punctuation

Excellent internet research skills

Excellent critical thinking skills

Excellent computer skills

Ability to balance multiple responsibilities

Multi-tasked oriented with strong organizational skills

Creative thinker

Travel/Job Requirements

Frequent travel locally and nationally will be necessary

Ability to work weekends, evenings and/or holidays as required

Minimum Qualifications

Excellent copywriting skills

Bachelor’s degree preferred

Knowledge of online marketing channels

Analytical and multitasking skills

Ability to deliver creative content (text, image, and video)

Hands on experience in content management

Professional experience using social media for public relations