Job Summary

The Marketing Manager will be responsible for developing, implementing and executing strategic marketing plans to support the mission of the organization. The Marketing Manager will oversee traditional advertising, digital media, social media and public relations, as well as manage outside agencies.

Marketing Manager Duties

Design and implement social media strategies to align with business goals

Report monthly on advertising, social media, web and public relations analytics

Generate, edit, publish and share engaging content on the organization’s social media accounts – Facebook, Instagram, LinkedIn, YouTube, etc.

Communicate with followers, respond to queries in a timely manner and monitor customer reviews

Work with sponsorship, logistic and sales manager to provide marketing and advertising deliverables to both sponsors and tournament directors

Provide regular follow-up and interviews with media

Create marketing plans to meet specific goals of events and execute all strategies and tactics

Write, edit and disseminate news releases to local, regional, and national media

Organize news conferences

Create broadcast content for the in-house broadcast studio that supports sponsors and events

Identify, analyze and buy traditional and digital media to support the organization and its partners

Update the website with events and work with the Communications Department to ensure sports events are part of the overall mix

Update the website with relevant information and/or coordinate with agency for website updates

Liaise with all department staff to ensure brand and messaging consistency

Participate in appropriate professional associations

Communicating with supervisor and peers

Other duties as assigned

Job Skills

Effective written and verbal communication skills

Photography skills a plus

Graphic design skills a plus

Ability to utilize a project management system

Ability to utilize Customer Relationship Management (CRM) database for tracking activities

Ability to work independently, quickly and under pressure

Strong communication skills and ability to coordinate with other team members

Excellent understanding of grammar and punctuation

Excellent Internet research skills

Excellent critical thinking skills

Multi-tasked oriented with strong organizational skills

Creative thinker

Have a general understanding of sports organizations and how they market and promote events

Ability to work with the ad agency on specific projects

Ability to work collaboratively with the Communications Department

Travel

Travel will be required and will vary

Minimum Qualifications

Excellent copywriting skills

Bachelor’s degree (preferably in marketing, journalism, or a related field)

Knowledge of online marketing channels

Analytical and multitasking skills

Sports marketing background is highly desirable

Ability to deliver creative content (text, image and video)

Ability to work weekends as necessary