Job Description
Overview As a Marketo Marketing Automation Specialist / developer, you are a key member of the enterprise application team supporting the marketing organization in consulting, designing, running, analyzing, and optimizing a variety of global B2B campaigns. You have 2 or more years' experience using Marketo, as well as analytics & reporting, and managing lead and data flows of the marketing automation ecosystem. That includes Marketo, Salesforce, webinar and event platforms, websites, and other applications. You are self-motivated, resourceful, motivated, and comfortable with shifting priorities, with excellent communication and collaboration skills Responsibilities * Ensure successful design, build, and maintenance of marketing programs within Marketo * Work with worldwide Demand Generation and Communications teams to identify and target audiences for email nurturing and programs that move leads through the buying journey * Create campaign landing pages and templates, working with testing team to optimize conversion rates Track and measure marketing campaign and asset ROI, attribution, and sales effectiveness * Create basic marketing KPI dashboards, and other reports for marketing teams to review and take data-informed actions * Work with internal and external stakeholders, partners, CRM administrators, and marketing teams to ensure data is clean, campaigns are executed on time, and marketing metrics are reported accurately * Bug fixes within Marketo or any data integration with Salesforce. Qualifications * 2+ years of experience with Marketo - certification (Marketo Certified Expert) strongly preferred * Understand how Marketo works in conjunction with Salesforce is a plus preferred * Understanding of the B2B lead funnel and strategies to optimize lead conversions * Familiarity with GDPR and email privacy laws * Basic familiarity with HTML, CSS, and JavaScript * Marketing operations experience with email nurturing, funnel optimization, and some customer database management * Excellent understanding of marketing metrics and analytics, proactive in analyzing performance and making improvements * Excellent verbal and written communication skills * Bachelor's degree in Marketing or Business or similar Company Description TheCloudPartners are growing and looking for strong It Project managers, business analyst, architects, Salesforce developers. If you or anyone you know interested in leading organization building cutting edge technologies having the following skills, reach out to me at jai.lalwani@thecloudpartner.com
Company Description
TheCloudPartners are growing and looking for strong It Project managers, business analyst, architects, Salesforce developers. If you or anyone you know interested in leading organization building cutting edge technologies having the following skills, reach out to me at jai.lalwani@thecloudpartner.com