User Acquisition Manager
Onsite in NYC or Concord MA or can be remote
This is a full-time position. No Third Party Resumes will be accepted.
Global leader in publishing seeks an experienced User Acquisition Manager to grow their highly successful language learning subscription business.
The User Acquisition Manager will have previous experience marketing mobile apps. This role is responsible for driving user acquisition and increasing visibility of the language app in the iOS App & Google Play stores. The manager will work directly with our external mobile agency on all things mobile marketing.
The ideal candidate will have a solid understanding of the current mobile landscape and strategies that drive results.
Responsibilities will include:
- Managing day-to-day relationship with mobile agency and ensuring that user campaigns meet acquisition and retention goals.
- Helping identify and implement the next testing opportunities through social platforms, affiliates, Ad Networks, or DSPs.
- Leading ASO for businesses organic growth alongside our agency partner.
- Managing day-to-day relationship with MMP (experience with Kochava, Adjust or Appsflyer strongly preferred).
- Guiding our app developers to keep up with framework and SDK updates to ensure mobile analytics are accurate.
- Influencing the mobile product development directly by sharing insights and learnings.
Skills Required:
- 2+ years of mobile marketing experience and 5+ years’ experience in digital marketing preferred.
- Strong functional and technical understanding of the current mobile user acquisition and marketing landscape, as well as mobile analytics and attribution (Kochava/Firebase preferred).
- Experience with mobile campaign optimization, analysis and an understanding of performance metrics that drive mobile growth.
- Self-starter with strong communication skills that can multi-task and flourish in a fast-paced environment
- Ability to work independently or as part of a team in remote locations
- Bilingual in English and Spanish a plus