This is a marketing copywriting position. The position requires experience writing marketing copy for a variety of channels including email, digital signage, digital banner ads, print ads, social media, web pages and content articles. Candidates must provide a portfolio of writing samples and be willing to take a writing and editing test. The position is hybrid, spending between 4-16 days a month at a Navy Federal Campus.
To create and produce concepts and copy for product marketing, advertising, direct response and marketing communication products and campaigns to support and market the Navy Federal brand.
Contribute to marketing plans, campaigns, and strategies
Perform more complex creative copy/editing and sensitive messaging for various promotion mediums using in-depth knowledge of marketing skills and brand guidelines.
RESPONSIBILITIES:
Create conceptual approaches and copy solutions to promote Navy Federal products and services to increase member engagement, branding recognition and market penetration goals
Collaborate with business clients and marketing staff to understand and accurately translate marketing communications into clear, cohesive, concise and effective communications piece(s) for campaigns and various media
Provide consultative editorial/development services to clients to ensure appropriate copy solutions are used, content accuracy, and grammar consistency in style and image
Provide creative solutions for marketing campaigns, product launches and other initiatives
Acquire and maintain a thorough understanding of the product owner's products, goals and business objectives
Keep current with industry standards, competitors' practices, regulatory and copyright considerations and remain up to date on market trends and communications best practices to enhance creativity of product marketing communications
Analyze quality of work through review of marketing summaries/metrics to determine if copy materials/methodologies were effective, produced the desired results, or need to be changed
Participate, facilitate and/or implement marketing initiatives across all channels, by conceptualizing and translating information into understandable copy and content
Monitor, submit update and/or audit product information on sites to ensure information accuracy, compliance with corporate marketing plan, regulatory requirements and Navy Federal standards
Implement industry best practices for readability, compliance with ADA standards and success metrics
Tailor all communications by channel and according to strategy
Champion the Navy Federal brand; create, contribute, implement, update brand style guides, messaging documents and preparedness communications
Ensure communications and brand tone and voice are appropriate for all member-facing communications
Initiate creation of messaging documents and brand guides; work to align communication throughout credit union
Perform other related duties as assigned
QUALIFICATIONS
Bachelor's degree in English, communications, journalism, marketing or the equivalent combination of training, education, and experience
Advanced knowledge of marketing, advertising, direct response, and corporate communications principles
Experience in copywriting, communications, editing, and proofreading; knowledge of AP Style
Advanced knowledge of marketing, advertising, direct response and corporate communications principles and communications production processes
Experience creating conceptual approaches and copy solutions for marketing communications in media to include SEM/SEO methodologies, with minimal editorial supervision
Advanced research, analytical, and concept organization skills
Ability to articulate findings in oral/written presentations of creative work to various audiences
Advanced organizational, time management and problem-solving skills
Ability to work independently and as a member of a team in order to achieve project goals
Experience with word processing and editorial applications software
DESIRED:
Advanced knowledge of all marketing communication production processes
Advanced knowledge of financial services industry and products
Experience working in a demanding creative environment similar to an advertising agency