Sorry, this listing is no longer accepting applications. Don’t worry, we have more awesome opportunities and internships for you.

Paid Advertising Specialist

Shyft Careers

Paid Advertising Specialist

Lancaster, PA
Full Time
Paid
  • Responsibilities

    US Based Remote Candidates are being considered at this time.

    East Coast Timezone strongly preferred.

    The Paid Advertising Specialist is responsible for creating, maintaining, and optimizing paid advertising campaigns through Google, Microsoft Ads, Display Networks, and paid social platforms. This team member works closely with other strategists, the department lead and manager, as well as WTM’s Client Services team to find new and innovative ways to improve clients’ paid search performance.

    Position Responsibilities:

    • Perform keyword research based on clients’ goals and business models to provide suggestions.
    • Write ad copy to obtain both a high click-through rate and high conversion rate.
    • Determine campaign structure to efficiently manage clients’ budgets and generate ROI and lead-focused results.
    • Advise on monthly advertising budgets when needed based on keyword search volume, estimated cost per click, competition, and clients’ goals.
    • Learn clients’ business to effectively market their products and services through concise ad text.
    • Build and manage Shopping and Search ads (Google or Microsoft), Display campaigns, or YouTube ads.
    • Optimize clients’ accounts for maximum performance using a variety of PPC practices.
    • Set up conversion or eCommerce tracking.
    • Implement call-tracking codes and present reports on phone calls for quality.
    • Research new innovations and best practices in paid search.
    • Demonstrate strong writing skills in both client-facing communication and client deliverables.
    • Conduct monthly performance reporting and review reports with the Lead or Manager on client phone calls.
    • Meet strategic deadlines provided by the client, manager, or Client Services.

    Qualifications and Recommended Prerequisites:

    • Bachelor’s degree in Marketing, Computer Science, Communications, Information Systems, Business, Statistics or Related Major
    • At least 2 years of hands-on experience as a Paid Advertising Specialist or related position
    • Experience working with Google Ads and Microsoft Ads required
    • Experience working within Google Analytics and Google Ads required
    • Moderate to advanced understanding of Microsoft Excel required
    • Paid social advertising experience, including Facebook Ads and Pinterest, preferred
    • Experience with shopping or product feed management preferred
    • Familiarity with eCommerce platforms such as Shopify and Big commerce is a plus
    • Data science or programming language experience (SQL, Big Query) is a plus

    Professional Competencies

    • Team player with excellent interpersonal / collaboration skills
    • Desire to learn and stay on top of digital marketing and business trends
    • Exceptional quantitative analytical skills
    • Strong written communication skills
    • Able to work independently and self-motivate
    • Comfortable working in a fast-paced environment
    • Exceptional with time management




    Compensation: $45,000 to $65,000