Our client is seeking an SEO Specialist to join their growing team right here in Lancaster, PA! The SEO & Online PR Specialist manages day-to-day client production to ensure maximum return for our client’s investment. Responsible for assessing client's business goals, developing and executing strategies, and involved development, production, and implementation of our SEO services.

DUTIES AND RESPONSIBILITIES

• Effectively applies knowledge and experience using tools and client data to effectively develop unique SEO strategies.
• Identify current content assets (web copy, video, blog posts, etc.) and suggest new content that will build organic reach.
• Produce & manage keyword research, technical, content, competitor, link and social audits - analysis and documentation.
• Prioritize findings and develop an action plan to ensure the client’s online growth with guidance and support from the department Leads.
• Conducts technical audits, troubleshooting of client websites, and delivers actionable findings to the client.
• Drive inbound link growth and engage with site partners to increase non-paid traffic.
• Develops and manages campaign level keyword and content strategies.
• Researches and analyzes industry changes and developments in search engine optimization techniques, tools and methodologies; apply findings, reports to clients, and adjusts strategies as needed.
• Creates and presents written recommendations for client SEO performance improvements.
• Create compelling content including blog posts, infographics, and resource documents that can be optimized for search engines.
• Provide monthly reporting for your clients based on their unique KPI’s.

REQUIRED SKILLS:

• Entry level knowledge of SEO.
• A love of supporting decisions with data.
• Excellent problem-solving skills, organized, detail-oriented, technical aptitude.
• Proven track record of thriving in a team environment.
• Strong written and verbal communication skills.
• Able to define, communicate and execute deliverables on time and with quality.
• Demonstrates effective listening skills, with the ability to apply what's learned towards client deliverables.
• High-level of proficiency in Microsoft Office Suite.

EDUCATION REQUIREMENTS

Desired Education: Bachelors In Marketing, Journalism, Computer Science, Communications, Information Systems, Business, Statistics Or Related Major

PREFERRED SKILLS

• Intermediate understanding of Excel
• Your own blog(s) (Desired)
• Basic Image editing experience using Adobe Photoshop