NAMING STRATEGIST

In every one of our offices, you'll find the simple secrets to our success: People who have found their

purpose. Teams that are encouraged to work with one another. All sorts of thinkers, dreamers and

builders who are naturally both creative and strategic. At Siegel+Gale, you'll have an endless supply of new experiences as you do work that resonates with people all over the world—and you'll do it in an environment that helps you grow.

AS A NAMING STRATEGIST AT SIEGEL+GALE, YOU WILL:

Play a supporting role on all of our naming assignments for a wide variety of clients, which includes developing new names as well as portfolio naming strategies and systems. In a nutshell, we solve tricky problems with (very few) words. Examples of the types of naming assignments we work on include:

• New names for products, platforms, companies, features, etc.
• Creative names, descriptive names, and everything in between
• Naming systems that solve for complex relationships between multiple offerings
• Retainer relationships where we help manage extensive portfolios
• Strategic points of view for clients exploring specific naming issues
• Deep explorations with heavy research on naming related topics

You're a great fit for this position if you have:

• A bachelor's degree and 3+ years of branding experience (naming experience is not required, but is a plus)
• Prior experience engaging with clients and/or stakeholders directly, and a desire to further develop client-facing skills
• Prior experience developing persuasive, coherent presentations (examples of past work welcome)
• Genuine creativity and command of language—talent at stretching, twisting, and reinventing words
• Versatile writing skills, from rhetorical logic to snappy copy
• Strong critical thinking, analytical reasoning, and editing skills
• Ability and desire to develop extensive lists of names for every assignment (100+ names in any given day)
• Ability to comprehend and design systems, since one product or service is invariably surrounded by others
• Ability to think on your feet (take criticism, pivot, and respond with a stronger answer)
• An open and collaborative approach to work

Siegel+Gale continually seeks to advance the principles of equal employment opportunity to all applicants and employees. As such, Siegel+Gale does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.