Job Description

PAID MEDIA BUSINESS ANALYST - PAID MEDIA AND BRANDING STRATEGY - CONSUMER FACING WEBSITES

MUST HAVE PAID MEDIA EXPERIENCE.

IF YOU HAVE AUTOMOTIVE DIGITAL MEDIA EXPERIENCE, THAT IS A HUGE PLUS!

THIS IS A PARTIAL REMOTE/PARTIAL ONSITE POSITION, WHERE YOU WILL HAVE TO GO INTO THE OFFICE ONCE OR TWICE PER WEEK IN FOUNTAIN VALLEY, CALIFORNIA.

Under the direction of the Senior Manager of Media Strategy and Planning, THIS ROLE will be supporting the day-to-day management of all National Brand PAID MEDIA against the brand's key Marketing objectives to increase brand awareness, increase consideration, improve perception and drive leads.

RESPONSIBILITIES

• Assist in day-to-day National and Regional media oversight and managing lifestyle media partnerships for all the marketing campaigns, launches/reveals and brand/title sponsorships.

• Manage reliable and consistent media reporting with the digital agency and internal team members to allow for quick and nimble media plan enhancements/optimizations due to ever-changing market trends and demands.

• Collaborate with the digital agency and vendors in developing and carrying out effective communication goals, focusing on In-market and Regional strategies and tactics in order to deliver on marketing business objectives, ensure delivery dates and deadlines are met, as well as prioritizing projects and timelines based on business needs.

• Owns development of paid media reporting (weekly/monthly/quarterly/campaign wrap), optimizations, KPIs and utilizes effective data analysis and insights: competitive, marketing mix model allocations, targeting (first and third party).

• Coordinate with marketing stakeholders (i.e. Digital - social media/.com/CRM, Retail, PR, Brand, Experiential and Strategy teams) to ensure alignment and efficiency between content-development, earned media and paid media strategy across all tiers.

• Assist in the coordination of media ATBs (authorization-to-buy/estimate), invoicing, tracking billing cycles, and assist in the management of contracts and overall annual media budget.

• Coordinate shared project materials across marketing teams, i.e. wrap reports, executive summaries, monthly activities.

• Collaborate and effectively communicate all activities and status of all projects across all relevant work streams and escalate to appropriate managers when appropriate.

• Maintain awareness of current and changing market trends, consumer attitudes and opinions.

SKILLS AND ATTRIBUTES

• MUST HAVE experience in managing or being part of a team that manages PAID MEDIA and AD BUYS for DotComs (preferably for a mid-size to large company).
• MUST HAVE excellent communications and interpersonal skills. Willing and able to be a proactive point-of-contact across departments.
• Maintain a positive and constructive outlook, focuses on driving results, finding solutions/ breakthroughs to solve problems and challenges. Has a positive influence on peers.

Company Description

Silicon Beach Solutions offers very competitive compensation and we truly value our team members! We offer great Health Benefits and an amazing 401k option! If you feel you are a good fit... then don't hesitate to APPLY here, however, make sure you meet the minimum requirements first as we are looking for a Rockstar for the long term. This position requires conducting a background check as part of job acceptance. PLEASE READ THIS BEFORE APPLYING: No Visa Sponsorships, No Staffing Companies. No Transfers. No Relocation reimbursements. Interviews will be a combination of phone, video conference/onsite.