Job Description

DIGITAL MARKETING MANAGER - SIMPLY BIOTECH

OVERVIEW

Are you looking for a new career opportunity with an exciting biotech company?! Then we have got the right team for you! In this role, you are responsible for the duties listed below.

Immediate opening for a Digital Marketing Manager in Sorrento Valley, CA who possesses:

• Must have 2-3+ years of experience in the digital marketing space
• Experienced in SEM/PPC campaign management
• Experienced with paid Google Ads, Social Ads, blogging, SEO
• Experience from life sciences preferred
• Bachelor's degree in the life sciences or marketing

Email resumes to jreich@simplybiotech.com or call 469.895.5172

FULL DESCRIPTION: THE SUCCESSFUL DIGITAL MARKETING MANAGER WILL BE RESPONSIBLE FOR MANAGING ALL ASPECTS OF THE COMPANY'S DIGITAL MARKETING STRATEGY. OVERALL RESPONSIBILITIES ARE TO DEVELOP AND IMPLEMENT DIGITAL MARKETING STRATEGIES ACROSS ALL PLATFORMS AND DRIVE LEAD GENERATION FOR SUCCESSFUL MARKET ADOPTION OF THE COMPANY'S RESEARCH INSTRUMENTS. IN THIS ROLE, THE SUCCESSFUL CANDIDATE WILL INFLUENCE STRATEGIC DECISIONS TO HELP DRIVE THE BUSINESS FORWARD. REPORTING TO THE DIRECTOR OF MARKETING, THE DIGITAL MARKETING MANAGER WILL BE AN INTEGRAL PART OF THE MARKETING TEAM AND IS EXPECTED TO COLLABORATE WITH ALL STAKEHOLDERS IN THE COMPANY FOR UPSTREAM AND DOWNSTREAM MARKETING ACTIVITIES WITH CROSS-FUNCTIONAL TEAMS.

The selected candidate will further possess:

• Excellent communication skills and ability to present to business partners and leadership.
• Strong analytical and problem-solving skills and ability to analyze large and complex sets of data from multiple sources.
• Experience working within cross-functional teams.
• Must have proficient written, communication, and presentation skills with the ability to present to diverse audiences.
• Ability to influence across the organization at all levels.
• Motivated self-starter must have the ability to work in a fast-paced environment.

The selected candidate will be responsible for:

• Create roadmaps for digital marketing initiatives and optimize digital advertising campaigns.
• Implement testing initiatives in key areas such as ad creatives, landing page messaging, landing page layout, audience segmentation, and placements.
• Monitor campaigns to ensure initiatives are pacing well relative to budgets and targets.
• Collect, analyze, and maintain accurate records of marketing KPIs for lead generation activities.
• Optimize the campaigns for reaching lead generation KPIs.
• Drive implementation of customer-centric campaigns for multiple market segments.
• Pay-per-click
  • Manage Google AdWords and ads platforms.
• Paid Social
  • Manage the company's social platforms (LinkedIn, Facebook, and YouTube).
  • Manage LinkedIn and Facebook Ad Centers
• SEO
  • Improve company SEO and keyword ranking.
  • Contribute to blog strategy and guest posting.
• Management of our CRM database
• Create new product launch digital campaigns as needed.
• Contribute to various cross-functional teams such as:
  • Implementation of internal Voice-of-Customers in collaboration with the customer success team.
  • Develop tools and communication strategies to increase microfluidic cartridges usage
• Manage relationships with external agencies and various stakeholders.

For immediate and confidential consideration, please email your resumes to jreich@simplybiotech.com or call 469.895.5172

More information can be found at www.simplybiotech.com

Company Description

IT'S ALL WE DO. We believe that effective and successful recruiting must be specialized, both in industry and geography. It is the only way to truly know both companies and job seekers and the most effective way to bring them together. THE INSIDER'S NETWORK When you register with us, we plug you into an existing network of companies that don’t always post to job boards. You will have access to unique opportunities throughout the greater Los Angeles area - opportunities you won’t find on your own. THANK YOU FOR CALLING We’ve picked up that old book on customer service, dusted it off, and put it back into practice. How many times have you left a message and never heard back? How many recruiting firms have you sent your resume to who haven’t called you back promptly? At TalentZök, customer service is our priority. We return calls promptly. We don’t let you fall through the cracks. It sounds so simple yet so few know how to do it right. THE IMPORTANCE OF A FIRM HANDSHAKE There is no substitute for meeting someone in person. It is the only way to really understand people. We interview all of our candidates in person before they interview at our client companies to ensure the best possible fit. We also visit companies in person, meet the people involved in the decision, get a feel for the company culture and get a thorough understanding of the job. We won’t waste your time because we’re committed to understanding exactly what it is you’re looking for.