Job Description
The Product Manager will be responsible for product planning and execution throughout the product life cycle, including:
- First and foremost, ship viable product releases
- Gather customer behavioral data and/or feedback and prioritize product and customer requirements
- Defining the product vision and concept
- Collaborating with the engineering, sales, marketing, creative, and support teams to ensure revenue and customer satisfaction goals are met.
Reporting directly to the CEO, the Product Manager will be responsible for defining the why, when, and what of the product. This position also requires ensuring that the product supports the company’s overall strategy and goals. He/She delivers the operating plan which is the achievement of growth objectives including, but not limited to, market share, revenue and return on investment.
A successful Product Manager needs to be passionate about building products/services that customers love. This person will join a dynamic and fast-paced environment and will need to work with cross-functional teams to design, build, and roll-out products. The Product Manager will provide the deep product expertise needed to lead the organization and make strategic product decisions. This person should continually analyze market and competitive conditions, laying out a product vision that is differentiated and delivers unique value based on customer demands.
JOB DUTIES
- Gain a deep understanding of customer goals and experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth within the organization
- Create buy-in for the product vision, both internally and with key external partners
- Develop product pricing and positioning strategies
- Translate product strategy into detailed requirements and prototypes
- Scope and prioritize activities based on business and customer impact
- Work closely with the team to deliver the best results, with quick time-to-market and optimal use of resources
- Drive product launches including working with marketing/PR team, executives, and other product management team members
- Evaluate promotional plans to ensure that they are consistent with the product line strategy and that the message is effectively conveyed
- Act as a product evangelist to build awareness and understanding of the brand/message
- Represent the company by visiting customers to solicit feedback on company products and services
- Provide information for management by preparing short-term and long-term product sales forecasts, special reports and analyses, answering questions and requests