ABOUT SKETCHY:

Sketchy is a visual learning platform for students & professionals to effortlessly learn and recall information through art, storytelling and spaced repetition. The company was born when four medical students began creating sketched stories to distinguish and memorize similarly named viruses, and they realized that the same learning methodologies could be used across a variety of subjects.

Since its inception in 2013, Sketchy has become the premiere learning destination for medical students around the world. It’s used by 1 in 2 medical students in the United States, has an alumni base of over 300,000 students and helps students answer questions 77% faster than conventional teaching.

Sketchy is a TCG (The Chernin Group) portfolio company (joining other companies such as Headspace, Food52, Barstool Sports and Crunchyroll) and a Reach Capital portfolio company (joining other start-up companies that bring a playfulness to learning).

ABOUT THE ROLE

Sketchy is looking for a Head of Audience Development to own all off platform strategy and growth. You will be responsible for growing Sketchy’s presence off platform and owning Sketchy’s voice and relationship with its followers. In addition to building Sketchy’s community, you will also work closely with the Head of Marketing to maximize the conversion of those followers into paying students. You will own the development, maintenance, and growth of Sketchy’s blog where colorful and insightful content will live, engaging new audiences and driving traffic to the Sketchy platform. Sketchy’s community is its lifeblood, and the community is in your hands!  For the right person, this is an exciting opportunity to grow into a leadership role at a next-generation platform of education technology. 

WORKING AT SKETCHY

We are headquartered in Los Angeles but have teammates that collaborate remotely from cities across the United States. As travel and working conditions return back to “normal”, we will find opportunities to increasingly meet and collaborate in person.  While you will always have a seat to work from our Los Angeles HQ, our transition to a remote-first company will allow you to work from the location of your choice in select states across the country

LOCATION: THIS ROLE IS OPEN TO REMOTE EMPLOYEES IN SELECT US STATES: TEXAS, CALIFORNIA, NEW YORK, HAWAII, ILLINOIS, COLORADO, MASSACHUSETTS, WASHINGTON, AND WASHINGTON, D.C

KEY RESPONSIBILITIES:

• Develop a holistic Sketchy community growth plan that includes all off-platform touchpoints, both current (IG/FB) and future (TikTok).
• Build and execute an aggressive growth plan for TikTok and YouTube including both on-platform and original content.
• Set and exceed aggressive community growth goals while never compromising engagement. 
• Set and analyze KPIs of all community initiatives. You will own reporting on not just community growth but also conversion rates and LTV of those users within the Sketchy product. 
• You will create and distribute weekly reporting to key stakeholders.
• In partnership with the Art Director (Marketing), you will own all content creation across all Sketchy community platforms, including but not limited to Instagram, Facebook, YouTube, and TikTok.
• You will hire and manage external freelancers/agencies to support community growth when needed.
• Lead development of the Sketchy blog and manage the creation and maintenance of content that will drive SEO.
• Explore new and exciting opportunities to grow Sketchy’s community (original content/collaborations)

 PREFERRED EXPERIENCE:

• A minimum of 5-7 years of audience development experience with 2+ years of experience managing a team of content creators.
• You’ve done it before and can show proof of successfully developing and managing holistic off-platform community growth. You’ve taken a community from 0-100!
• Highly proficient in social media tools and will own implementation and management of all tools used to grow Sketchy's community.
• Extensive experience with all major social media platforms. 100% up to date on best practices.
• You are creative to a fault and love to prove how on top of cultural trends you are with your friends and family.
• You are able to dig into data and extract actionable insights, and you will develop and own all reporting related to your efforts.
• Proficiency in Google Suite
• Fiercely independent and self-starter with forensic attention to detail
• Comfortable in a fast-paced environment and working across multiple projects simultaneously.

EDUCATION:

BA in marketing or related field. MBA is a bonus but not required. Experience and a proven track record are most desirable.

WHAT WE OFFER:

• Competitive compensation plan
• Innovative, high growth and collaborative culture
• Generous PTO package with floating holidays
• Fun team events (Monthly and virtual for now)
• Great Benefits including Medical, dental, vision, 401k, and more

Sketchy Group LLC is an Equal Opportunity Employer. All applicants will receive consideration without discrimination on the basis of race, religion, color, sex, age, sexual orientation, marital status, national origin, disability or any other basis prohibited by applicable law.