Job Description
JOB DESCRIPTION:
- Configure, administer, and operate Adobe Target to build multi-channel campaigns.
- Implement & enhance Adobe Target.
- Implement A/B tests and helps prioritize testing.
- Support an ongoing roadmap of Target improvements.
- Adobe Target Recommendations & Automated Personalization
- Integrate additional systems and building out the Adobe stack
- Support and develop processes and documentation for tagging, testing, QA, and reporting
- Develop reports and Dashboards to meet clients' needs in Adobe Analytics and Target Advice on testing protocols and practices to ensure testing needs are met.
- Strong experience implementing Adobe AEM/CQ5 and other WCM platforms in large scale environments.
- Develop AEM/CQ5 templates and workflows leveraging current AEM software releases using JPS/, AEM/CQ Components/widgets skill set
- Experience with HTML, CSS, JavaScript/JQUERY/ANGULAR and AJAX
- Experience developing & consuming RESTful APIs
- Collaborate with our technology teams to add, update and verify implementation of Adobe Target code/SDKs on native mobile app
- Collaborate with Adobe Product Owners and other key stakeholders to define and implement requirements as needed.
- Diagnose and troubleshoot Target platform configuration issues, including and not limited to plug-ins, server call types, cookies, Link Tracking, visitor ID service, eVars, s.props, success events, merchandising variables, raw data feeds, pathing/fallout, segmentation and marketing channels
KNOWLEDGE AND SKILLS REQUIRED:
- At least 5+ years of experience with marketing technology tools including AEM, Adobe Analytics, Adobe Target, DTM/Launch/Tealium/Ensighten, and marketing pixels
- History of successful technical consulting and/or architecture engagements with large-scale customers or enterprises
- Experience with usability, conversion analysis, and multivariate testing
- Hands-on experience on Adobe Target and Adobe Analytics reporting
- Good to have understanding / exposure to cross product integration ( i.e. Target Campaign, Target AAM etc..)"
Company Description
Skill Demand Energy partners with utilities, local and state governments, and other entities that provide solutions to reduce America’s energy usage. Our services expand to the residential, commercial, industrial and government sectors of the energy industry.