Job Description
Client Job Summary:
Intersecting product, marketing and sales, the Product Marketing Manager role is crucial in the messaging, positioning and branding of our products and services. If you’re someone who is highly passionate about customer needs and market dynamics, possess an analytical approach to directing product enhancement towards acquisition, engagement and retention of customers, creative and accomplished in your marketing approach and design, we’d love to talk to you!
Duties/ Responsibilities: Essential functions of the role include, but are not limited to: Create the go-to-market strategy by keeping in mind the buyer personas, product positions, market opportunities and competitive landscape Work closely with the Product and Engineering teams to identify and translate technical differentiators into sales content and customer facing narratives Articulate and highlight value proposition as competitively differentiated in all content (internal and external) at the product and solution level Collaborate with sales and marketing on demand generation to develop strategies that drive leads and engagement throughout the sales cycle Drive new product launches and work collaboratively with sales & marketing and product stakeholders in achieving our growth targets Assess and analyze opportunities in innovation and diversification through collaboration with customer success and demand generation teams, and build the right marketing campaigns to enter new markets Track and analyze the market and demand landscape to ensure the product roadmap and messaging help us continue to lead the market
Required Skills/ Abilities: Expertise in market analysis and product marketing tactics with demonstrated success in end-to-end marketing design and implementation Strong technical and writing abilities to evolve product strategy based on research, data and industry trends Problem solver and team player with the ability to collaborate with and influence multiple stakeholders. A strong growth mindset Expertise in creating visual assets and visual content using Sketch/ Figma, Canva and other design tools. *Must be able to commit to EST Hours
Company Description
SkillSoniq hires great talent for projects within SkillSoniq or with our Clients. Below is the hiring process we follow: