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Part Time Marketing Specialist

Skin of Culture and Hair Center

Part Time Marketing Specialist

Atlanta, GA
Part Time
Paid
  • Responsibilities

    Job Description

    We are looking for an enthusiastic PART TIME - MARKETING SPECIALIST to help us in our overall marketing efforts. You will work a part time schedule in the office. 8 hours on each Wednesdays, Thursdays, and Fridays. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

    A MARKETING SPECIALIST should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.

    RESPONSIBILITIES

    • Conduct market research to find answers about consumer requirements, habits and trends
    • Brainstorm and develop ideas for creative marketing campaigns
    • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
    • Liaise with external vendors to execute promotional events and campaigns
    • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
    • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
    • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
    • Undertake individual tasks of a marketing plan as assigned

    REQUIREMENT & SKILLS

    • Proven experience as marketing specialist or similar role
    • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
    • Demonstrable experience in marketing data analytics and tools
    • Solid computer skills, including Google Drive, Google Sheets, marketing software (Canva & CRM) and applications (Web analytics, Google Adwords etc.)
    • Knowledge of HTML, CSS and web development tools
    • Mail - chimp
    • Well-organized and detail oriented
    • Exceptional communication, writing, and design skills for Magazine ads, articles, billboards,
    • Commercial awareness partnered with a creative mind
    • Some Education in marketing, communications or equivalent

    Company Description

    Skin of Culture & Hair Center is a comprehensive dermatology medical practice. We specialize in hair loss disorders and provide management of hair loss disorders to the general public and education to barbers, stylists, and trichologist. We are pivoting to scale to multiple practices and are hiring dedicated, positive team leaders.