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Social Media Lead, TikTok

Skrewball Whiskey

Social Media Lead, TikTok

San Diego, CA
Paid
  • Responsibilities

    Job Description

    (Majority Remote Position > Based in San Diego or New Jersey preferred, but not required.)

    We need someone to be the face of Skrewball Whiskey on TikTok, to facilitate fun and original ideas as well highlight trending/relevant topics for brand awareness and sales conversion.

    The goal is to grow our follower base and community on TikTok while driving new user growth and revenue. The ideal candidate will be a savvy and innovative TikTok creator and will be in charge of creating best-in-class content for Skrewball.

    The ideal candidate should have strong creative and video skills, as well as a knowledge of the social media space - a passion for the spirits industry a plus. To excel in this role, you must be a self-starter, you should have a pulse on what's next and trends within social and digital and have a genuine passion for TikTok. 

     

    RESPONSIBILITIES

    • Work with marketing team to produce a minimum of four [JVDT1] TikTok videos per week, derived from original content and stories 
    • Ensure all content is compliant with Skrewball’s brand standards and approved before posting
    • Attend biweekly meetings, discussing how to advance and better TikTok content
    • Manage and execute on deadlines — work with marketing and owners to create a content calendar that you can realistically follow and deliver against
    • Quickly translate noteworthy Skrewball stories to TikTok in a fun and engaging way
    • Create content that includes our product offering in a clever and creative way to drive brand awareness on the platform and growth metrics
    • Identify opportunities to collaborate with up-and-coming TikTok influencers and creators relevant to our brand
    • Manage community engagement on and off our branded page by corresponding with users within the TikTik community in a way that is "on-brand"
    • Work together with the marketing team to understand performance and growth metrics in order to adjust creative for optimizing posts
    • Keep your pulse on the latest TikTok and emerging platform trends, and ensure that Skrewball is part of what is trending 
    • Participate in brainstorms and content ideation with other teamsBe self-sufficient with producing your own content to contribute to weekly content briefs

     

     

    QUALIFICATIONS

    • Must be 21+
    • Significant experience as a TikTok user and knows how to film, edit and use TikTok features
    • Be passionate about TikTok and other social platforms
    • Be self-sufficient with producing your own content to contribute to weekly content briefs 
    • Ability to translate trends, current events and content on other platforms into creative, engaging, and eye-catching video content for Tik Tok
    • Have a solid grasp of and commitment to our brand 
    • Demonstrate a collaborative spirit and ability to thrive in a fast-paced, entrepreneurial environment 
    • Creative and innovative personality that is always thinking outside of the box
    • Attention to detail, responsible, and reliable
    • Proactive go-getter and effective communicator

     

    PERKS

    • Channel your passion in a stimulating environment 
    • Develop new skills and gain valuable experience that can enhance your professional trajectory
    • Do amazing work on a flexible, part-time basis
    • Opportunity to work for a growing international brand

     

    EXPECTATIONS 

    • You will work remotely and on your own schedule majority of the time
    • Ability to commit quality time per week on a regular basis to help achieve team goals, minimum of 10-15 hours a week
    • Navigate communication flows via text, email, project management apps (i.e., Asana) and conference calls, and be highly responsive in a timely manner
    • Possess a high level of self-motivation, and work well independently — but also have strong collaboration skills and enjoy the opportunity to partner with like-minded individuals

     

     

    Please include any past curated TikTok content or your TikTok profile URL in addition to your resume when applying.