Sky Zone Trampoline Park (www.skyzone.com) is the creator of the world's first all-trampoline, walled playing court, which allows guests to literally bounce off the walls. We have over 180 parks open throughout the United States, Canada, Mexico, Saudi Arabia, UK & Australia, with many more to come!  For the past three years, our company has grown by an average of 70% per year. Our goals are as ambitious as our growth. We seek to increase our already fast-growing international business by many multiples, and we seek to be the most talked about brand in the category of “Active Entertainment.”

We were ranked the #2 Franchise on the Franchise Times Fast and Furious list in 2017, have been featured in Forbes Magazine, the Wall St. Journal and our CEO was the youngest CEO ever on UnderCover Boss. 

We are originators and leaders in providing innovative ways for people to gather and play—committed to creating an environment where everyone can live for the moment. We are purveyors of play, chasers of freedom. Often imitated but never replicated. We are an electrifying, gravity-defying mashup of fitness, sport, and entertainment— continually erasing the status quo in favor of something new, something crazy.

In anticipation of our accelerated growth, Sky Zone is looking for a Email Marketing Coordinator to support our growing needs.

Reporting to the Email Marketing Manager, the Email Marketing Coordinator must have experience planning and executing email communications programs for a B2C company, ideally (but not necessarily) for a retail franchise business.  The candidate must be passionate about the opportunity to help implement and grow email programs to further accelerate a growing business. 

The ideal candidate can define customer segments, create briefs for email campaigns, conduct A/B testing, and analyze performance. This person is a dynamic, self-starter individual who is detail-oriented and possesses excellent organizational & interpersonal skills. Must also possess the ability to multitask and be able to work in a fast-paced, high-growth company.

RESPONSIBILITIES:

1. Provide support implementing Sky Zone's email marketing program.

• Assist in managing project timelines to maximize deliverable and increase the effectiveness of existing and future email campaigns
• Become knowledgeable with the site, products, promotion strategies & processes in order to suggest optimizations and process efficiencies
• Provide and assist in guidance to Franchise Partners for their local efforts.
• Includes both broad guidance (webinars, training materials) as well as one-on-one assistance (phone calls, email)
• Keep up to date with email marketing best practices and strategies

2. Support and own the day-to-day execution of key email marketing functions:

• Become an in-house expert on the use and maximization of the preferred 3rd party communications platform used for email communications.
• Implement email marketing campaigns from idea to delivery including campaign creation (designing, writing, development/QA, launch)
• Support segmentation strategy and facilitate local execution of marketing campaigns
• Track campaign effectiveness through key performance indicators (metrics) within the email program.
• Work with and support our franchise partners on maximizing their individual email performance
• Manage assets utilized by franchise network in email marketing
• Upload and organize marketing assets on the platform, ensuring our network of franchise partners can easily access our current library of creative assets.
• Optimize our use of the asset management platform, which is provided by an external vendor: maintain consistency, perform QA on asset uploads, provide support to platform users

QUALIFICATIONS:

Requirements:

• 2+ years' hands-on experience with enterprise email marketing platforms (for example, using Exact Target, Bronto, Emarsys or equivalent), including an understanding of CAN-SPAM laws. 

• Is comfortable and enthusiastic about working at a tactical level (working hands-on to execute and track campaigns), and collaborative on providing strategic feedback internally and to the greater network.

• Has a track record of initiating and planning successful email marketing programs that generated sales growth and/or had a measurable impact on other KPI's

• High level of curiosity: inherently committed to continuous learning, and able to adjust course based on new information and insights.

• Initiative, detail-oriented with a strong work ethic

• Embraces a collaborative work style, a can-do attitude, and is effective in a communicating with key players in a multi-faceted workplace.

• Committed to providing excellent customer service, helping both internal and external stakeholders solve problems

• Strong organizational skills and ability to stay on top of multiple projects at the same time

• Excellent written and verbal communication skills

Additional Competencies:

In addition to the qualifications listed above, the ideal candidate:

• Lives the Sky Zone Core Values: Make it Fun, Keep it Safe, Be Healthy, Do Good and Deliver WoW.
• Has retail and /or franchise experience.

Preferred but not required Experience/Skills:

• Expert level of Excel
• Basic graphic design and/or creative asset editing
• Basic understanding of HTML or a willingness to learn it