Job Description

Digital Marketing Specialist responsibilities include, but are not limited to, the following :

• Produce digital assets and distribute content via social channels and company websites, etc.
• Identify, assemble, and organize requirements; establish contracts; develop and manage schedules and budgets to ensure success
• Topnotch written and visual skills
• Creates and directs video shoots and edits projects to use in omnichannel environment
• Expert in all aspects of social media
• Experienced with social listening and content distribution tools like Sprinklr and Oktopost
• Comfortable with use of products in Adobe Suite
• Develop and oversee social calendar to ensure timely execution of campaigns
• Knows their way around a matrixed organization that is highly collaborative
• Works with other marketing staff to assist in development and execution of webinars
• Oversee all vendors as needed to ensure the successful execution of contracts on time and within budget
• Serve as point person on video shoots and social post campaigns to ensure smooth execution and follow up
• Knows how to measure and report on results
• Execute programs according to marketing budgets and closely track all related costs
• Track customer feedback and initiate process improvements as identified
• Perform special projects and other related duties as requested by management
• Conducts all activities in a safe and efficient manner

Qualifications

** The ideal candidate would possess** :

• Social media depth and how to get best results for technical, B-2-B business
• Strong video and photography skills
• Creative and production capabilities
• Extensive knowledge of Adobe Creative Suite
• Computer, scientific, and organizational skills
• Excellent communication (oral and written) and attention to detail
• Ability to work independently and as part of a team, self-motivation, adaptability, and a positive attitude
• Ability to learn new techniques, perform multiple tasks simultaneously, keep accurate records, follow instructions, and comply with company policies

** Basic Minimum Qualifications** :

• Bachelor's degree in Marketing, Communications or Business Administration or other related degree concentration, or equivalent directly-related experience (4-6 years of directly related industry experience is equivalent to one full-time year of college in related major)
• Demonstrates strong knowledge of digital campaign creation and distribution.
• Experienced with video and photography used on company website and shared through social outlets.
• Knows how to navigate the social ecosystem
• Great at story-telling, both verbal skills and visual
• Reside within a commutable distance to the Eurofins Lancaster, PA campus
• Authorization to work in the United States indefinitely without restriction or sponsorship

Additional Information

Position is full-time, Monday - Friday 8:00am - 5:00pm. Candidates currently living within a commutable distance of Lancaster, PA are encouraged to apply.

• Excellent full time benefits including comprehensive medical coverage, dental, and vision options
• Life and disability insurance
• 401(k) with company match
• Paid vacation and holidays

Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.