Company : Skyway Behavioral Health

Title : Digital Marketing Coordinator & PT Concierge

Location : Skokie, IL

Skyway Behavioral Health is an innovative behavioral health center that goes beyond the treatment of psychiatric symptoms to address underlying biological, behavioral, and psychosocial causes of psychiatric disorders. Our belief is that maladaptive coping strategies are adopted by patients for survival. While adaptive at one time or in specific ways, these coping strategies are now preventing patients from living the life they want to live. Our treatments teach patients new skills that enable them to serve as their own behavioral therapists- thereby helping them to maintain recovery and generalize skills to their home environments.

At Skyway, we provide a fully immersive, intensive, whole-person experience that covers everything from neuroscience to nutrition. We believe that the path to recovery from traumatic stress requires a focus that encompasses not just symptom management but also the treatment of underlying individual, systemic, developmental, and familial traumas. We use leading-edge, specialized, evidence-based treatment modalities to help our patients address the trauma and pain behind their behaviors and diagnoses – thereby empowering them to make lasting changes in their lives.

Our team has extensive clinical and leadership experience in the areas of traumatic stress, eating disorders, mood disorders, and personality disorders/pathology. At Skyway, we are committed to building a culture and team that cares for one another such that we may care for our families, communities, and clients. At Skyway, we believe that recovery is not only possible but also attainable for all patients.

Role Description

The Digital Marketing Coordinator reports to the Director of Business Development and works with the Marketing, Clinical and Administration Team in building client experiences that support brand image, positive client relations, and Skyway’s mission. A critical element of the Skyway mission is to ensure that all team members, even those not providing direct clinical care, know and believe they can change and improve patient’s lives; and when serving with integrity and in alignment with the Skyway Mission, we create a reverberating positive impact on the patients.

Essential Functions/Core Responsibilities

• Support marketing plans, campaign strategies, and administrative duties within the Business Development and Client Concierge teams.
• Generate reports, perform keyword research, and assist with competitive analyses to collect data in support of analytic efforts that will determine future opportunities, campaigns, and marketing content.
• Monitor social media performance and report metrics to the Executive team.
• Collaborate with Business Development and Digital Marketing team to create SEO-friendly content, including blogs, social content, and website pages.
• Support and monitor Skyway’s efforts to deliver a dynamic social media presence, including staying up-to-date with social media trends, developing content, posting to all channels, and engaging with the community.
• Build out a video content plan, including YouTube content, Facebook lives, Instagram lives, coordinating with other centers, and more.
• Create weekly social content calendars to foster a consistent growth model for Skyway’s social presence and broaden our reach potential into new areas for business promotion.
• Assist with the professional monthly newsletter, brainstorming ideas and development of written content.
• Assist in creating weekly email marketing campaigns targeted towards different audiences.
• Responsible for providing additional support to Concierge team by warmly greeting new patients, coordinating new patient paperwork, and providing patients and families an orientation to the clinic as needed.
• Assist Concierge team in coordinating patient scheduling and be the “go-to” person for all patient communication and inquiries, directing patients or families to the needed department.
• Collaborates with providers and staff to manage a fast-paced environment and orchestrate the flow of patients throughout the clinic.
• Responding to patient concerns by addressing directly or routing to the appropriate person in accordance with SBH policy and procedure.
• Maintain clean, organized, and stocked work environment.
• Supports the organization's mission, vision, values, and strategic initiatives
• Maintain completion of all competencies associated with role and in accordance with SBH policies and subsequent Joint Commission standards
• Ensures compliance with all applicable local, state, federal regulations, and guidelines and adhering to patient confidentiality and HIPPA practices
• Performs other duties as assigned

Minimum Requirements

• Undergraduate college degree or equivalent
• Proficiency in Microsoft products (Word, Outlook, PowerPoint, Publisher), and familiarity with use of EHR systems.
• Experience or adept to learning SEM Rush, Google Analytics, and other data analytics software
• Able to maintain a professional manner with clients, staff, clients, and visitors.
• Able to work in a fast-paced setting, under pressure and maintain open, and proper communication.
• Demonstrate professionalism, and strong boundaries with staff and clients.
• Excellent customer service skills and interpersonal and communication skills that are clear, respectful, and considerate of other’s perspectives.
• Exceptional organization skills, reliable and timely
• Excellent interpersonal and communication skills that are clear, respectful, and considerate of other’s perspectives. Must be fluent in reading, writing, and speaking English.
• Reliable form of transportation to work.
• Must provide proof of fully vaccinated status for COVID-19 within 90 days of hire

Additional Preferred Skills

• A passion for coaching, mentorship, and team-development.
• A problem-solving orientation and eagerness to identify process gaps and implement practical solutions.
• Ability to work independently as needed, recognizes the need for support and demonstrates the willingness to ask for help.
• Ability to manage multiple priorities and respond with confidence during challenging or chaotic situations.
• Someone who embodies Skyway values:
  • Embraces the whole person.
  • Commits to innovative research-based programs.
  • Believes we are better together.
  • Celebrates expressions of diversity.
  • Believes in service and supporting our communities.
  • Views leadership as a privilege to elevate others to their highest potential.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to stand; use hands to finger, handle, or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and taste or smell. The employee is occasionally required to walk and climb or balance. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Benefits:

• Medical benefits- Blue Cross Blue Shield of Illinois
• Dental benefits-Guardian
• Vision benefits-Guardian
• Short Term Disability-Guardian
• 401K Safe Harbor Match- Ameritas BlueStar Retirement Services
• PTO
• Floating Holidays
• Wellness/Self-Care days
• Holiday pay
• Paid sick time
• Collaborative professional growth development

Work Environment

While performing the duties of this job, the employee is occasionally exposed to wet and/or humid conditions and outside weather conditions. The noise level in the work environment is usually moderate. Work hours may vary in this leadership role and may require responding to phone calls from direct reports during off hours.

Skyway Behavioral Health is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

We celebrate diversity and are committed to creating an inclusive environment for all employees.