POSITION SUMMARY

The primary function of the Marketing Coordinator is to work alongside the Marketing Manager to develop, execute and analyze marketing campaigns. 

DUTIES AND RESPONSIBILITIES

Under the direction of the Marketing Manager, the Coordinator:

• Assist in the creation, development and implementation of acquisition marketing initiatives to meet targets across all digital platforms.
• Manage social media presence
• Maintains, creates and updates website content
• Coordinates and organizes all trade show arrangements (registration, shipping, promotion, travel)
• Creates tradeshow analytics and post-assessments
• Supports the sales team with market analysis and trends
• Develop and maintain product spec sheets
• Provide support to executives on an as needed basis
• Utilizes software programs such as Salesforce.com to track metrics and create reports
• Manage sales leads and input data in to Salesforce

SKILLS AND SPECIFICATIONS

• Bachelor's degree in Business/Marketing or related field from an accredited institution
• 1-3 years' experience in marketing or related field required
• Superior communication skills and the ability to manage multiple competing priorities effectively
• Strong project management skills
• Ability to think analytically and be a “problem solver”
• Experience in basic desktop publishing in Photoshop, Illustrator, InDesign
• Background with WordPress, MailChimp, HootSuite, Google Analytics and other online marketing tools is a plus
• Experience representing corporations at trade shows is a plus
• Experience in using CRM and marketing automation systems is a plus

PHYSICAL REQUIREMENTS

• This position is sedentary in nature and typically requires minimal physical efforts; occasional lifting of no more than 20 lbs. may be required for activities related to trade shows and conferences

A significant amount of time is spent working on a computer and the ability to hear, speak, write, see, type and perform other basic office functions is required.